Gladstone Land: iQIYI Launches First Global Offline Entertainment Park in Yangzhou

iQIYI Launches First Global Offline Entertainment Park in Yangzhou

iQIYI, China's premier online entertainment platform, sets to revolutionize the entertainment landscape with the introduction of iQIYI LAND, its first global offline theme park, slated to open on February 8, 2026, in Yangzhou, Jiangsu Province. This innovative indoor park is designed to immerse visitors in the rich tapestry of beloved Chinese stories, utilizing advanced technology to breathe life into iconic intellectual properties from its vast catalog. With the grand opening timed perfectly to coincide with the Chinese New Year festivities, iQIYI aims to attract families and tourists alike to experience the magic of its cinematic universe firsthand.

The park will feature seven unique zones, each meticulously crafted to offer visitors an engaging blend of immersive theaters and interactive environments. Attendees can expect live character interactions, exciting light-and-shadow displays, and carefully designed photo opportunities that resonate with scenes from popular films and television shows. These attractions promise to transform traditional viewing into an adventure, allowing guests to step into the worlds of their favorite stories. This groundbreaking venture not only signifies iQIYI's commitment to enhancing interactive entertainment but also highlights a strategic pivot toward creating physical experiences that complement its digital offerings.

In a notable move to promote the park's vision, the group "Shigeqintian," formed by participants from iQIYI's labor-themed variety show "Become a Farmer," takes on the role of global ambassadors for iQIYI LAND. Their core message, "Happiness Starts With You," encapsulates the park's focus on personal engagement and joy. As iQIYI continues to expand its offline entertainment strategy, with nearly 60 immersive theater venues already operating across more than 30 cities, the Yangzhou park serves as a pivotal milestone in its evolution. Furthermore, with two additional iQIYI LAND projects already in development, the company is poised to broaden its creative ecosystem, seamlessly blending digital narratives with real-world experiences.

In addition to its ambitious plans for iQIYI LAND, the company emphasizes the importance of cultivating a unique cultural footprint. By leveraging its extensive library of popular IPs, iQIYI aims to create a cohesive brand experience that resonates with both local and international audiences. The focus on storytelling through interactive environments further solidifies iQIYI's position as a leader in the entertainment sector, pushing the boundaries of how audiences interact with content.

As ticket presales begin on January 16, excitement builds for this new venture, showcasing iQIYI's vision for the future of entertainment. By merging technology with beloved narratives, iQIYI LAND represents a significant step toward redefining how stories are experienced in the modern age, setting the stage for further innovation in the industry.