Global Partners LP: Arrow Electronics Partners with Broadcom for VMware Solutions Distribution

Arrow Electronics Enhances VMware Solutions Distribution in North America

Arrow Electronics has recently entered a strategic partnership with Broadcom to distribute VMware solutions across the U.S. and Canada. This agreement marks a significant step in broadening the accessibility of VMware's private cloud infrastructure offerings among Arrow's channel partners. Ben Klay, president of Arrow's enterprise computing solutions business in North America, emphasizes the importance of this collaboration, citing Arrow's extensive experience with VMware and its comprehensive understanding of the Broadcom and VMware portfolios. This partnership aims to empower Arrow's channel partners by providing enhanced options to capture greater market share and drive profitability through innovative technology solutions.

Under the new agreement, Arrow plans to leverage its ArrowSphere platform to deliver a suite of VMware solutions, including VMware Cloud Foundation and VMware vSAN. This initiative not only simplifies the procurement process for Arrow's channel partners but also enhances their ability to implement robust cloud infrastructure services for end customers. In addition to product offerings, Arrow will provide personalized support, including training programs and certified resources designed to assist partners throughout the commercial IT lifecycle. The integration of these services is expected to facilitate a smoother deployment of VMware solutions, thereby enriching the value proposition for both channel partners and their clients.

Cynthia Loyd, vice president of Global Partners and Commercial Sales at Broadcom, reiterates the importance of Arrow's capabilities in executing this partnership effectively. She highlights Arrow's global reach alongside its local expertise as pivotal elements in supporting the evolution of Broadcom's go-to-market strategy in North America. With specialized services, sales engineering, and technical support offered as extensions of Broadcom's resources, this partnership is positioned to deliver significant value to VMware's channel ecosystem.

In related industry news, Black Hat Europe 2024 has announced its keynote speakers for the cybersecurity event scheduled for December 11-12 at ExCeL London. Notable speakers include Frédérick Douzet, a prominent figure in geopolitics, and Éric Freyssinet, a leading expert in cybercrime. This year's event is pivotal for cybersecurity professionals, offering insights into the latest trends and research in the field.

Black Hat continues to be a leading platform for fostering collaboration within the cybersecurity community. With a robust lineup of sponsors and sessions aimed at addressing critical issues, the event serves as a vital resource for professionals across various levels of expertise. Interested attendees can find more information and registration details at the official Black Hat website.