H World Group Reopens Historic Steigenberger Icon, Merging Heritage with Modern Luxury

### H World Group Revitalizes Heritage with Steigenberger Icon Reopening

H World Group Limited, a leading global hospitality company, announces the reopening of the Steigenberger Icon Europäischer Hof Baden-Baden following extensive renovations. This historic hotel, established in 1930, is significant for H World as it marks the birthplace of the Steigenberger brand. The reopening reflects the company's commitment to preserving heritage assets while enhancing its international footprint. He Jihong, Chief Strategy Officer of H World Group, emphasizes that this milestone represents not only growth but also a deep respect for local culture and brand identity. The revitalization aligns with H World’s broader strategy to integrate distinguished European brands into its global platform, following its acquisition of Deutsche Hospitality in 2021.

Located in Baden-Baden, a well-known spa town in Europe, the Europäischer Hof exemplifies nearly a century of German hospitality tradition. General Manager Holger Flory highlights the hotel's unique blend of historic grandeur and contemporary luxury, featuring 126 individually designed rooms, suites, and apartments. The renovations aim to preserve the hotel's historic essence while introducing modern sophistication through the use of high-quality materials and custom-made furnishings that enhance its architectural beauty. This careful balance of old and new not only revitalizes a storied landmark but also reaffirms H World Group's dedication to excellence in hospitality.

The reopening of the Steigenberger Icon Europäischer Hof Baden-Baden serves as a testament to H World Group's strategic vision of global collaboration. By honoring the legacy of its heritage assets, the company positions itself not just as a hotel operator, but as a custodian of local history and culture. As the hotel welcomes guests, it stands as a beacon of rich history intertwined with modern luxury, promising exceptional service in a captivating setting.

In addition to the reopening, H World Group continues to focus on expanding its portfolio through strategic renovations and acquisitions, reinforcing its commitment to enhancing the guest experience worldwide. The company’s approach highlights the growing importance of heritage preservation in the hospitality industry, providing opportunities for cultural engagement and local community involvement.

As the hospitality landscape evolves, H World Group remains poised to make a significant impact by integrating tradition with innovation. The Steigenberger Icon Europäischer Hof Baden-Baden epitomizes this mission, offering guests a unique encounter with the past while enjoying the comforts of contemporary luxury.