Huron Consulting Group's 24 Seven Acquires Markacy to Enhance AI Marketing Solutions

24 Seven Acquires Markacy to Enhance AI-Driven Marketing Solutions

In a strategic move to bolster its marketing capabilities, 24 Seven announces the acquisition of Markacy, a prominent New York-based marketing consulting firm. This acquisition, which marks the 12th overall for 24 Seven and the fourth in 2025, significantly strengthens the company's position in the competitive landscape of marketing solutions, particularly in the realm of artificial intelligence (AI). As clients increasingly seek data-driven strategies, 24 Seven aims to meet this demand by integrating Markacy's expertise in performance marketing, strategy consulting, and AI optimization into its existing service offerings.

Founded in 2018, Markacy has established itself as a leader in helping businesses optimize growth investments through a comprehensive suite of services. These include omni-channel media buying, performance marketing, and M&A marketing diligence, among others. The firm’s finance-first approach ensures that marketing decisions are closely tied to measurable financial outcomes, a feature that aligns well with 24 Seven’s mission to provide exceptional marketing solutions. Chris Jones, Co-Founder of Markacy, emphasizes the shared vision between the two firms to become market leaders in performance marketing and AI consulting, signaling a promising future for their combined expertise.

Anthony Donnarumma, CEO of 24 Seven, highlights that the addition of Markacy not only expands the company’s service repertoire but also enhances its competitive edge in a rapidly evolving marketing landscape. The acquisition comes at a time when businesses are increasingly looking to leverage AI technologies to enhance efficiency and drive growth. By integrating Markacy’s innovative solutions, 24 Seven positions itself to better serve clients with cutting-edge marketing strategies that align with current trends and demands. This move reflects the company's commitment to staying ahead in an industry where technological advancements are reshaping marketing dynamics.

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