Infosys collaborates with Handelsblatt to launch AI-driven editorial recommendation engine, ELI.

Infosys (INFY) partners with Handelsblatt Media Group to enhance digital journalism through the launch of Editorial Link Intelligence (ELI), an innovative AI-driven editorial recommendation engine. ELI, developed by Wongdoody, Infosys' creative agency, aims to enrich storytelling and improve reader engagement for Handelsblatt and WirtschaftsWoche.

Transforming Digital Journalism with AI

By analyzing article content and metadata, ELI provides intelligent internal link recommendations that deepen narrative depth and streamline editorial workflows. This integration allows editors to focus more on qualitative reporting while ensuring high-quality journalism amidst the evolving digital landscape. Key figures from both organizations emphasize ELI's role in enhancing user experience while maintaining final editorial control.

The launch of ELI reflects not only a step forward for digital journalism but also the importance of maintaining trusted media outlets in today’s competitive market. With more than 3.7 million weekly readers, Handelsblatt Media Group aims to keep delivering high-quality journalism through innovative solutions like ELI.

A New Era for Editors and Readers

The implementation of ELI is expected to boost reader engagement, increasing the amount of time spent on the publisher's sites. This collaboration signifies a commitment to supporting quality journalism and enhancing the overall reader journey through complex topics.

Collaboration Highlights

Christian Herp of Handelsblatt and other executives highlight how ELI combines Infosys' technical expertise with Handelsblatt's strong editorial standards, aiming to redefine how intelligent storytelling is realized in journalism. This strategic initiative showcases how technology can empower editorial teams while enriching the reader experience.

In a time where reader engagement is critical, ELI embodies a pivotal blend of advanced technology and editorial integrity, promising to redefine the future of journalism.