Back/ISS Empowers SMBs Through AWS Partnership and Innovative Cloud Solutions
tech·August 24, 2025·issc

ISS Empowers SMBs Through AWS Partnership and Innovative Cloud Solutions

ED
Editorial
Cashu Markets·3 min read
TL;DR
  • Innovative Solutions and Support partners with AWS to empower small and medium businesses through cloud technology.
  • Their consulting platform, DarcyIQ, enhances SMB sales strategies and triples new customer acquisition in eight months.
  • ISS's expansion and focus on tailored solutions demonstrate a commitment to supporting SMBs in the evolving digital landscape.

Innovative Solutions Partners with AWS to Empower Small and Medium Businesses

Innovative Solutions and Support (ISS) continues to strengthen its collaboration with Amazon Web Services (AWS) through its Strategic Collaboration Agreement (SCA), focusing on empowering small and medium businesses (SMBs) to harness the power of cloud technology. As a Premier Tier AWS Partner based in Rochester, New York, ISS has positioned itself as a key player in the cloud services market for SMBs. Since becoming a launch partner for the AWS SMB Competency in January 2024, the company has seen remarkable success, tripling its new customer acquisition in the SMB sector in just eight months. This growth is largely attributed to ISS's innovative consulting platform, DarcyIQ, which enhances sales strategies and customer engagement.

The demand for cloud solutions among SMBs is substantial, with projections indicating that their cloud spending will reach $578 billion over the next two years. CEO Justin Copie emphasizes the critical role of partnerships in this landscape, noting that 91% of small business technology transactions are influenced by partners. By leveraging the capabilities of DarcyIQ, ISS helps businesses identify customer needs more effectively, streamlining the process of purchasing AWS services. This approach not only facilitates smoother transactions but also equips SMBs with the necessary tools to thrive in an increasingly digital marketplace.

Furthermore, the expansion of ISS's headquarters in Boca Raton, Florida, signifies its commitment to enhancing service delivery and product offerings. The company specializes in various sectors, including manufacturing, retail, financial services, and healthcare, utilizing advanced technology to generate efficient Statements of Work. CTO Travis Rehl points out that the integration of DarcyIQ bolsters their capabilities in both the AWS SMB and Generative AI fields, allowing ISS to deliver accessible solutions tailored to the diverse needs of businesses. With over three decades of experience and an impressive 99.7% customer retention rate, Innovative Solutions remains dedicated to being a trusted partner for SMBs navigating the complexities of the AWS ecosystem.

In addition to its focus on SMBs, ISS's strategic initiatives reflect a broader trend of increasing reliance on cloud technology across various industries. By developing technologies that streamline AWS services, the company positions itself as an invaluable resource for businesses seeking to adapt to the evolving digital landscape.

As Innovative Solutions continues to forge ahead with its SCA with AWS, its emphasis on customer-centric solutions and robust technology offerings will likely play a pivotal role in shaping the future of cloud adoption among small and medium enterprises. For more information about their services, visit www.innovativesol.com/.