Ituran Partners with Stellantis to Enhance Connected Vehicle Solutions for Fiat Strada Customers

Ituran Location and Control Partners with Stellantis to Enhance Connected Vehicle Solutions

Ituran Location and Control Ltd. strengthens its position in the automotive telematics arena through a newly signed agreement with Stellantis, aimed at delivering the Connect Fiat program. This arrangement initiates a three-year collaboration with an option for an additional two years, reflecting Ituran's strategic expansion in the connected vehicle sector. The partnership builds on a previous collaboration initiated in early 2025, focusing on crafting a fully integrated solution that enhances user experiences for Fiat Strada customers. This comprehensive program constitutes the supply of embedded hardware, connected vehicle services, backend operations, and a user-friendly mobile application, streamlining connectivity and accessibility for end-users.

Eyal Sheratzky, co-CEO of Ituran, articulates the company's goal of providing in-depth connectivity solutions that not only bolster the safety and reliability of Stellantis vehicles but also drive the broader integration of connected technologies across Fiat’s model lineup. Ituran’s capabilities in delivering top-tier technology solutions are crucial in addressing the evolving demands for enhanced vehicle connectivity in the market. By working closely with Stellantis, Ituran aims to ensure that vehicle owners benefit from robust features tailored for smarter, safer driving experiences.

The launch of Connect Fiat signifies a pivotal moment for Stellantis’s software and connected vehicle strategy, according to Gisele Tonello, Vice President of Stellantis' Software Business Unit in South America. As the systemic complexities of automotive technology evolve, the partnership emphasizes the importance of safety, innovation, and consumer value in their approach. With this initiative, both Ituran and Stellantis are positioned to capitalize on the burgeoning market for automotive connectivity solutions, ultimately transforming traditional vehicles into intelligent, interconnected platforms that cater to the needs of modern consumers in South America.

In addition to the Connect Fiat program, Ituran’s portfolio encompasses value-added services, including Stolen Vehicle Recovery, bolstering its status as a comprehensive provider of connected vehicle technologies. This collaboration reflects Ituran's dedication to advancing the technological infrastructure of Stellantis, illustrating a commitment to innovative automotive solutions that prioritize customer satisfaction and operational excellence across the industry. With its emphasis on collaboration and precision, Ituran is on track to play a significant role in shaping the future of connected mobility in the region.