Ituran Partners with Stellantis to Enhance Connectivity through the Connect Fiat Program

Ituran and Stellantis Forge New Partnership to Enhance Automotive Connectivity

Ituran Location and Control Ltd., a prominent name in vehicle telematics and OEM connectivity solutions, has entered into a groundbreaking agreement with Stellantis to launch the Connect Fiat program. This partnership marks a significant milestone as it is structured to last for three years, with an option for a two-year extension. The collaboration aims to provide Fiat Strada customers with a fully integrated connected vehicle experience, demonstrating Ituran's commitment to enhancing automotive safety and reliability. With this agreement, Ituran expands on its existing relationship with Stellantis, which began in early 2025, underscoring a mutual focus on innovation within the automotive sector.

The Connect Fiat program encompasses a comprehensive suite of services that includes embedded hardware supply, connected vehicle services, backend technology, and a dedicated end-user mobile application. This multifaceted approach allows for a seamless experience for consumers, facilitating a significant enhancement in how drivers interact with their vehicles. Eyal Sheratzky, co-CEO of Ituran, highlights the strategic importance of this initiative, conveying that the partnership is built on providing a customer-centric solution while enhancing overall connectivity across various Fiat models in the region.

Gisele Tonello, Vice President of Stellantis' Software Business Unit in South America, complements this sentiment, stating that the Connect Fiat initiative is central to Stellantis' software and connected vehicle strategy. The integration of advanced technology not only significantly bolsters vehicle safety, but also enriches the customer experience, emphasizing the value of connected solutions. Together, this partnership aims to lead the burgeoning market for automotive connectivity solutions in South America, illustrating a shared vision of transforming vehicles into intelligent, connected platforms throughout their lifecycle.

In addition to enhancing customer connectivity, Ituran continues to establish its capabilities in providing value-added location-based services and comprehensive solutions for connected vehicles, such as Stolen Vehicle Recovery. These services further position the company as an influential player in the automotive technology landscape, as Ituran expands and evolves its strategic partnerships with OEMs.

Overall, the Connect Fiat program is a clear indication of both Ituran and Stellantis' commitment to investing in innovative solutions that respond to the demands of a tech-savvy consumer base. As the automotive industry increasingly shifts towards smart connectivity, this partnership sets a benchmark for future collaborations, reinforcing their roles as leaders in the automotive connectivity market.