Joint Ventures: Brightstar and Scientific Games Launch Lottery in São Paulo for Healthcare Funding

Brightstar and Scientific Games Launch New Lottery Venture in São Paulo

Brightstar Global Solutions Corporation, a subsidiary of Brightstar Lottery PLC, and Scientific Games, LLC have announced a significant partnership with the Government of São Paulo, Brazil, to establish SP Loterias SPE S.A. (SPL). This venture is formalized through a 15-year concession agreement that grants SPL an exclusive state license to conduct lottery operations in São Paulo, a state that is home to approximately 44 million residents. The initiative not only aims to diversify the lottery experience but also seeks to create a sustainable funding model for healthcare initiatives within the region.

The partnership allows SPL to offer a wide array of lottery games, including draw-based, instant, and eInstant games, enabling players to engage through both retail and digital platforms. Brightstar's Chief Operating Officer, Marco Tasso, emphasizes the company’s commitment to leveraging its over 40 years of experience in the lottery industry to deliver innovative technology and game offerings tailored specifically for Brazilian consumers. This strategic move positions SPL as a competitive player in the burgeoning Brazilian lottery market, enhancing player engagement and contributing to vital public services.

Scientific Games’ President of International, Michael Conforti, underscores the joint venture’s goal of developing a secure and efficient lottery system that meets the diverse needs of stakeholders in São Paulo. By integrating advanced technology with traditional gaming experiences, SPL aims to provide an omnichannel approach that ensures a seamless journey for players. This collaboration not only enhances the lottery landscape in Brazil but also signifies a broader commitment to social responsibility through funding healthcare initiatives.

In addition to the new lottery venture, Brightstar Lottery PLC continues to solidify its position as a global leader in the lottery industry. The company is recognized for its innovative technology and comprehensive solutions that enhance lottery operations and game offerings worldwide. The collaboration with Scientific Games reflects Brightstar's ongoing dedication to expanding its footprint in emerging markets.

As the lottery landscape evolves, this partnership between Brightstar and Scientific Games stands to significantly impact the São Paulo region, promising enhanced player experiences and critical funding for public health initiatives. The venture sets a precedent for future collaborations in the gaming industry, where innovation and public service can go hand in hand.