JOYY Partners with Obita to Enhance Cross-Border Payment Solutions for Global Expansion

JOYY Partners with Obita to Revolutionize Cross-Border Payment Solutions

On October 1, 2025, YY Group Holding Limited (Nasdaq: YYGH) announces a transformative strategic partnership with Obita, a digital financial network based in Singapore. This collaboration centers around a Memorandum of Understanding (MOU) aimed at integrating Obita's advanced stablecoin payment infrastructure into YY Group's global workforce platforms and corporate operations. By adopting this innovative payment solution, YY Group seeks to significantly enhance the efficiency of its receivables, payables, and treasury management processes. This move is particularly relevant as the company gears up its operational capabilities to support international expansion across Southeast Asia, the Middle East, and other emerging markets.

The partnership with Obita stands poised to facilitate simplified cross-border settlements, which is crucial for YY Group's gig workforce that spans multiple regions. Through this integration, YY Group aims to streamline its capital flows, including intra-group financing and loan repayments, ultimately improving operational efficiency and profit margins. For the end-users, such as international students and gig workers, Obita’s technology provides the dual advantage of faster and lower-cost payouts while offering the option to hold savings in fiat-backed stablecoins. This feature addresses the challenges posed by local currency volatility, thereby enhancing financial stability for users engaged in cross-border work.

CEO Mike Fu of YY Group underscores the significance of effective cross-border payment systems in scaling their platform. He emphasizes that this collaboration will not only optimize costs but also offer transparent and efficient settlement options to their diverse global workforce. Similarly, Obita’s CEO, Zhang Dayong, highlights the partnership as a testament to how compliant stablecoin frameworks can substantially enhance large-scale ecosystems like that of YY Group’s, promoting inclusivity and operational efficiency in cross-border payouts. Their recent participation in the PayFi Summit signals a shared commitment to innovation in financial technology, further solidifying the strategic importance of this partnership.

In a related development, BIGO Ads, a strategic business unit of JOYY Inc., maintains its compliance certification with the IAB Tech Lab Open Measurement SDK (OM SDK) for five consecutive years. This achievement reflects BIGO Ads's dedication to transparency in the programmatic advertising space. The OM SDK serves as a critical standard in the industry, allowing for third-party verification of metrics like ad viewability and user interaction, which enhances the reliability of advertising campaigns.

Moreover, BIGO Ads reports a remarkable 29% year-over-year revenue growth in Q2 2025, demonstrating strong momentum as it continues to expand its global presence. The platform's commitment to fostering a measurable and reliable advertising environment remains evident, further solidifying its reputation in the competitive advertising ecosystem.