JOYY Partners with Obita to Streamline Cross-Border Payments and Enhance Global Operations

JOYY Partners with Obita to Enhance Cross-Border Payment Solutions

On October 1, 2025, YY Group Holding Limited, a key player in global workforce solutions, announces a strategic partnership with Obita, a Singapore-based digital financial network specializing in enterprise-level cross-border payments. Through a Memorandum of Understanding (MOU), the two companies aim to integrate Obita's stablecoin payment infrastructure into YY Group’s platforms. This collaboration is set to elevate the efficiency of various financial operations, including receivables, payables, and treasury management, as YY Group expands its presence in international markets.

The partnership promises significant advantages for YY Group's operations, particularly in streamlining cross-border capital flows. This includes facilitating intra-group financing and loan repayments, thereby enhancing operational efficiency and profit margins. Mike Fu, YY Group's CEO, highlights that effective cross-border payments are essential for scaling their platform, asserting that the integration with Obita will optimize costs and deliver transparent, efficient settlement options for their vast global workforce. The collaboration is especially beneficial for international students and gig workers, who will experience faster, lower-cost payouts and the ability to hold savings in fiat-backed stablecoins, guarding against local currency volatility.

As YY Group gears up for regional pilots across Southeast Asia, the Middle East, and other emerging markets, this partnership exemplifies the company's commitment to leveraging innovative financial technologies. Obita's CEO, Zhang Dayong, underscores the collaboration's potential to enhance large-scale ecosystems like YY Group's, advocating for efficiency and inclusivity in cross-border payouts. Both companies recently showcased their dedication to financial technology innovation at the PayFi Summit, signaling ongoing advancements in the payment landscape.

In addition to this strategic partnership, JOYY’s subsidiary, BIGO Ads, has successfully maintained compliance certification with the IAB Tech Lab Open Measurement SDK (OM SDK) for five consecutive years. This achievement reflects BIGO Ads's commitment to transparency and standardization within the programmatic advertising sector. The OM SDK allows for third-party verification of essential metrics, thereby enhancing accountability for advertisers.

BIGO Ads reports robust growth, including a remarkable 29% year-over-year revenue increase in Q2 2025. The platform's participation in significant events like DMEXCO 2025 highlights its efforts to solidify its position in the competitive advertising ecosystem, ensuring that advertisers can rely on the effectiveness of their campaigns.