KB Home Launches Affordable Ashford Community in Roseville, California, Emphasizing Customization and Sustainability

KB Home (KBH) announces the opening of Ashford, a new community within the Placer One master plan in Roseville, California. This development focuses on affordability and modern living, with homes starting from the $490,000s. Ashford will consist of two-story, single-family detached homes featuring up to five bedrooms and three baths, catering to families looking for a convenient location. The community will also boast over 300 acres of parks and trails, on-site schools, and popular amenities like sports courts and meeting rooms, positioning it as a desirable environment for residents seeking balance between work and leisure.

The location of Ashford is strategically appealing due to its proximity to highly ranked schools and major employers such as Sutter Roseville Medical Center, Kaiser Permanente, and Amazon. Easy access to major highways and local attractions like Thunder Valley Casino Resort and Westfield Galleria further enhances the community's appeal. KB Home emphasizes customization through its Design Studio, allowing buyers to personalize their homes. Additionally, many of the homes will be ENERGY STAR certified, aligning with KB Home’s commitment to sustainability and energy efficiency, reinforcing its reputation as a leader in eco-friendly homebuilding.

This development at Ashford signifies KB Home's commitment to creating value and enhancing the home-buying experience. As the company continues to grow its footprint, introducing communities like Ashford reflects its strategy of blending affordable, customizable housing with a focus on energy efficiency. With its solid track record and attractive offerings, KB Home is well-positioned to meet the needs of today’s modern homebuyers while promoting sustainable living.

In a related development, KB Home is also preparing for expansion into other key markets, including plans to enter the Atlanta housing market in 2027 with the Whitley Meadows development. This strategic move underscores the company's ambition to tap into high-growth areas and respond to increasing housing demand in regions with robust job growth.

As KB Home delineates its growth strategy, its ability to customize homes and emphasize sustainability will likely set it apart from competitors in the housing market. With Ashford serving as a benchmark for future endeavors, the company remains committed to fulfilling the evolving needs of homebuyers and enhancing its presence in sought-after locations nationwide.