Leadership Change at Designer Brands: Commitment to Financial Stability and Strategic Growth

### Leadership Transition at Designer Brands Signals Commitment to Strategic Stability

Designer Brands Inc. announces a significant leadership change as Jared Poff resigns from his position as Executive Vice President, Chief Financial Officer, and Chief Administrative Officer, effective October 31, 2025. Poff's departure comes as he seeks new opportunities after a decade of service at the company. The announcement marks a pivotal moment for Designer Brands as it prepares for a seamless transition in its financial leadership. Poff's extensive contributions have helped shape the company, and his exit raises questions about continuity in an evolving retail landscape.

Stepping into the role of Interim Principal Financial Officer is Mark Haley, who has been with Designer Brands since 2017 in the capacity of Senior Vice President, Controller, and Principal Accounting Officer. Haley's experience includes significant positions at Conn's, Inc., Coldwater Creek Inc., and SUPERVALU INC. His background as a CPA and dual Bachelor of Science degrees in Finance and Accounting from the University of Idaho provide a solid foundation for his new responsibilities. CEO Doug Howe expresses confidence in Haley's capabilities, emphasizing the need for stability and expertise during this transitional phase while the company searches for a permanent CFO.

This leadership change comes at a crucial time for Designer Brands, which is recognized as one of the largest retailers of footwear and accessories, including brands like Topo Athletic, Keds, Vince Camuto, and Lucky Brand. The company remains focused on its strategic initiatives aimed at strengthening its brand portfolio and enhancing customer experiences. As Designer Brands navigates this leadership transition, the emphasis on operational discipline and strategic focus continues to be a priority, ensuring that the company remains poised for long-term value creation in a competitive retail environment.

In the wake of Poff's departure, CEO Doug Howe also takes a moment to acknowledge the decade-long contributions of Poff to the company. His leadership has been instrumental in guiding Designer Brands through various challenges and opportunities. As the company looks forward to the future, it remains committed to ensuring that its financial strategies align with its overarching goals of brand strength and customer-centric initiatives.

As Designer Brands prepares for this transition, the leadership change reinforces the company’s dedication to maintaining its operational momentum while seeking the right candidate to lead its financial strategies in the long term. This commitment is vital as the retail sector continues to adapt to changing consumer behaviors and market dynamics.