Marriott International Reports Record Growth in Caribbean and Latin America Region in 2025

Marriott International Achieves Record Growth in CALA Region

Marriott International, Inc. showcases remarkable growth in its Caribbean and Latin America (CALA) region, achieving a record year in 2025. The company signs 94 new deals and introduces nearly 40 new properties, adding 10,461 rooms to its portfolio. This translates to a striking 40% increase in signed transactions and over 30% in the number of signed rooms compared to the previous year. The cumulative growth results in a total of 555 open properties, encompassing more than 95,000 rooms across 37 countries and territories by year-end.

The success of Marriott in CALA is attributed to strategic adaptability, innovation, and a laser-focused commitment to meeting the diverse interests of both property owners and travelers. President Brian King emphasizes that Marriott's position as the largest hotel company in the region is not merely a numerical milestone but a testament to the brand's responsiveness to shifting market dynamics. The company's agility in addressing evolving traveler preferences and needs has been pivotal in enhancing its competitive edge in the hospitality landscape.

A key component of Marriott's growth strategy lies in its focus on property conversions, wherein nearly 30 new contracts and approximately 3,000 rooms are secured under this model. This approach allows the company to effectively renovate and rebrand existing properties, widening its brand portfolio that caters to an extensive range of consumer preferences, from luxury resorts to midscale accommodations. Looking forward, Marriott's development pipeline for the CALA region includes 45 conversion projects, accounting for over 6,000 additional rooms, reinforcing its commitment to unlocking value for property owners while also improving the overall travel experience for guests.

In addition to the significant growth in the CALA region, Marriott's expansion reflects its strategic efforts to bolster its presence in diverse markets and cater to a wider audience. The company’s success this year reinforces its dedication to providing exceptional experiences across its rich portfolio, which positions Marriott favorably for future growth and resilience in the hospitality industry.

Overall, 2025 serves as a pivotal year for Marriott International, highlighting its commitment to expansion and adaptability in the evolving socio-economic landscape, while enhancing the travel experiences of its guests.