Marzetti Company to Explore Data-Driven Marketing Strategies in Upcoming Alkami Webinar

Harnessing Data for Enhanced Marketing in Financial Services

Alkami Technology, Inc., a leading digital sales and service platform provider for U.S. financial institutions, is set to host a significant webinar on October 29, 2025, titled "Hocus Focus: Sharpen Your Marketing with Data That Works." This event aims to empower financial marketers by illustrating how to effectively leverage data to improve personalization, efficiency, and overall campaign performance. The panel will feature industry experts, including Ethan O'Day from Thomaston Savings Bank, Jeff Wright from Colony Bank, and Kent Blacksher from Alkami, who will share their insights on transforming data into actionable marketing strategies.

During the webinar, the speakers will emphasize the critical role of understanding existing customer data to engage audiences more effectively. O'Day points out that analyzing data can uncover new opportunities, allowing institutions to tailor their marketing efforts better. Blacksher notes that successful marketing teams turn raw information into inspiration, enabling them to create impactful campaigns that resonate with consumers. This focus on data-driven decision-making aligns with Alkami’s mission of fostering Anticipatory Banking, where institutions proactively address customer needs based on insights gathered from data.

The event will also showcase Alkami's Data & Marketing Solution, an essential component of its Digital Sales & Service Platform. This solution is designed to assist banks and credit unions in onboarding, engaging, and nurturing customer relationships through integrated tools. Jeff Wright highlights the importance of comprehending customer behavior and preferences to deliver effective services. With Alkami’s recent recognition by J.D. Power for outstanding mobile banking experiences in 2024 and 2025, the company solidifies its commitment to supporting financial institutions in maximizing the potential of their marketing efforts.

In addition to the upcoming webinar, Alkami continues to enhance its offerings, providing tools that enable financial institutions to navigate the complexities of modern marketing. By equipping banks and credit unions with the necessary resources to harness data effectively, Alkami positions itself as a vital partner in the evolution of financial marketing strategies.

This webinar promises to be a valuable opportunity for financial marketers looking to utilize data for improved effectiveness and engagement, reinforcing Alkami's role as a leader in the digital financial services landscape.