Mattel inks global TMNT licensing pact with Paramount/Skydance for 2027–28 film toy lines

Mattel inks global TMNT licensing pact with Paramount/Skydance

Scaling Teenage Mutant Ninja Turtles toy lines to align with 2027–28 film slate

Mattel and Paramount, a Skydance company, announce a global, multiyear licensing agreement to develop and market an expanded line of Teenage Mutant Ninja Turtles (TMNT) products beginning in 2027. The deal covers action figures, playsets, accessories, vehicles, games, collectibles and role‑play items, positioned to roll out across major retailers and digital channels worldwide. Mattel also plans product lines tied to the animated sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2 in 2027 and an untitled live‑action/CG hybrid slated for 2028.

The agreement builds on an existing relationship between Mattel and Paramount Products & Experiences and leverages Mattel’s manufacturing and global distribution scale to deepen the franchise’s consumer reach. Roberto Stanichi, Mattel’s EVP and chief global brand officer, says the Turtles’ capacity to evolve with each generation makes the timing strategically important for the company’s family entertainment portfolio. Paramount’s Josh Silverman, president of global products and experiences, emphasizes using multiple consumer touchpoints to sustain engagement across ages.

Industry observers see the pact as part of a broader push by studios and toy makers to synchronize film slates and merchandise calendars, maximizing marketing synergies and shelf presence. Mattel positions the TMNT expansion alongside its other flagship franchises such as Barbie, Hot Wheels, Fisher‑Price, UNO and Masters of the Universe, aiming to reach both longtime fans and new audiences through coordinated global launches. The companies note the partnership underscores a strategic focus on entertainment‑driven consumer products and long‑term brand partnerships centered in Los Angeles and El Segundo.

Franchise roots and retail impact

Since creators Kevin Eastman and Peter Laird launch Teenage Mutant Ninja Turtles in 1984, the franchise grows into a multimedia property spanning comic books, television, blockbuster films, live experiences, digital games and publishing, with consumer products generating billions in retail sales worldwide. The new Mattel agreement seeks to capitalize on that legacy by aligning toy assortments and marketing with upcoming cinematic releases.

Corporate strategy and market context

The deal reflects a continuing industry trend of consolidating IP exploitation across content and merchandise to extend lifetime value and brand relevance. For Mattel, the partnership reinforces its role as a leading global play and family entertainment company capable of scaling licensed programs across retail and digital ecosystems.