MGP Ingredients Launches Rebel Root Beer Whiskey, Reviving a Fan-Favorite Flavor.

Rebel Bourbon Revives Fan-Favorite with Rebel Root Beer Whiskey Launch

Rebel Bourbon takes a bold step in the flavored whiskey market with the reintroduction of its beloved Rebel Root Beer Whiskey. This innovative spirit combines Rebel Straight Bourbon Whiskey with the nostalgic taste of root beer, creating a unique offering that aims to resonate with both loyal fans and new consumers. Scheduled to hit shelves nationwide in January 2026, Rebel Root Beer Whiskey is bottled at 70 proof (35% ABV) and is priced at $19.99 for a 750mL bottle and $0.99 for a 50mL bottle. The brand manager, Philip Lux, emphasizes the importance of fan feedback in the revival of this product, indicating that consumer preferences significantly shape Rebel Bourbon’s product development strategy.

The sensory experience of Rebel Root Beer Whiskey is designed to be multi-dimensional. It opens with enticing aromas of sassafras and vanilla, leading into a flavor profile rich in classic root beer notes, complemented by hints of licorice, molasses, and bourbon. This complex interplay of flavors finishes with a sweet and spicy sassafras aftertaste, making it versatile enough for a variety of drinking occasions. Lux notes that the whiskey can be enjoyed neat, chilled, or mixed into cocktails, reflecting a contemporary approach to whiskey enjoyment without rigid drinking rules. The vibrant packaging, featuring a frothy root beer mug and a bourbon barrel, is sure to catch the eye of consumers looking for something distinctive on liquor store shelves.

To enhance consumer engagement, Rebel Bourbon plans to kick off promotional activities, including merchandise giveaways such as stickers, coasters, t-shirts, and hats branded with the slogan "Shoot the Root." This strategy not only builds brand loyalty but also creates a sense of community among fans. As the product rolls out, Rebel Bourbon aims to provide consumers with tools to locate Rebel Root Beer Whiskey through a dedicated product locator, ensuring that no fan misses out on this exciting new offering. Produced at Lux Row Distillers in Bardstown, Kentucky, Rebel Root Beer Whiskey showcases the brand's commitment to maintaining a traditional wheated mash bill while embracing creative flavor innovations.

As the spirits industry continues to evolve, Rebel Bourbon's commitment to consumer feedback and innovative product development positions it well to capture a growing segment of the flavored whiskey market. With its unique blend of tradition and creativity, Rebel Root Beer Whiskey is poised to make a significant impact among whiskey enthusiasts and casual drinkers alike.