MGP Ingredients' Rebel Bourbon to Relaunch Unique Rebel Root Beer Whiskey in January 2026

### Rebel Bourbon Revitalizes Flavor with Rebel Root Beer Whiskey

Rebel Bourbon announces the reintroduction of its beloved Rebel Root Beer Whiskey, a distinctive blend that combines the rich essence of Rebel Straight Bourbon Whiskey with the nostalgic flavor of root beer. This innovative spirit is set to launch nationwide in January 2026, priced competitively at $19.99 for a 750mL bottle and $0.99 for a 50mL bottle. Bottled at 70 proof (35% ABV), Rebel Root Beer Whiskey aims to deliver a unique tasting experience characterized by enticing aromas of sassafras and vanilla. The flavor profile promises a delightful medley of classic root beer notes, including licorice, molasses, and hints of caramel and honey, finishing with a sweet and spicy sassafras aftertaste.

Philip Lux, the brand manager, highlights the critical role of consumer feedback in the revival of Rebel Root Beer Whiskey. The brand demonstrates its commitment to creating products that resonate with its audience, showcasing the whiskey's versatility for various drinking occasions—whether enjoyed neat, chilled, or as a cocktail ingredient. Lux emphasizes that there are no strict rules for enjoying this innovative spirit, thus encouraging consumers to explore their preferences freely. The eye-catching packaging features a frothy root beer mug alongside an iconic bourbon barrel, signaling the product's playful yet premium positioning in the market.

To enhance its launch, Rebel Bourbon plans an array of promotional activities, including merchandise giveaways that feature branded stickers, coasters, t-shirts, and hats emblazoned with the catchy slogan "Shoot the Root." This marketing strategy not only fosters brand loyalty among existing fans but also aims to attract a new generation of consumers interested in adventurous whiskey options. Produced in Bardstown, Kentucky, by Master Distiller John Rempe at Lux Row Distillers, Rebel Bourbon adheres to a traditional wheated mash bill, blending heritage with innovation to create a vibrant addition to its portfolio.

In parallel with the product launch, Rebel Bourbon introduces a product locator to assist consumers in finding Rebel Root Beer Whiskey at local retailers. This initiative aligns with the brand’s goal of enhancing accessibility and ensuring that whiskey enthusiasts across the nation can easily discover and indulge in this unique offering. With a focus on quality and consumer engagement, Rebel Bourbon positions itself as a leader in the evolving whiskey market, ready to capture the attention of both loyal customers and curious newcomers alike.