Miller Industries Acquires Omars to Strengthen European Market Presence and Product Portfolio

Miller Industries Expands European Footprint with Omars Acquisition

Miller Industries, Inc., the leading manufacturer of towing and recovery equipment, has successfully completed its acquisition of Omars – S.p.A for approximately €17.5 million. This strategic move, announced on December 2, 2025, marks a significant milestone for Miller Industries as it aims to enhance its presence in the European market. Omars, based in Cuneo, Italy, boasts over 45 years of experience in producing a diverse range of car carriers and recovery vehicles, from light-duty to heavy-duty models. The addition of this well-recognized brand not only boosts Miller's product portfolio but also creates opportunities for increased market share within the region.

The acquisition is expected to be accretive in its first year, with Omars generating around $27 million in annual revenue for 2024. CEO William G. Miller II emphasizes the importance of this acquisition in the company’s strategy to penetrate global markets while maintaining a focus on shareholder returns through dividends and share repurchases. He highlights the modern manufacturing capabilities and strong sales team of Omars as key assets that will enhance Miller's operational efficiency and profitability, providing a solid platform for future growth. This integration allows Miller Industries to leverage Omars' resources alongside its own global engineering and manufacturing operations, fostering innovation and improving customer experiences.

As Miller Industries looks to capitalize on this acquisition, the collaboration between the two teams is anticipated to deliver a world-class experience for customers. The company’s forward-looking statements indicate a commitment to not only growth but also heightened customer satisfaction, aligning with its long-term vision of expanding its footprint in international markets. The acquisition of Omars is more than a financial transaction; it represents a strategic effort to harness local expertise, enhance product offerings, and ultimately serve a broader customer base across Europe.

In addition to the acquisition news, Miller Industries remains focused on optimizing its operations and enhancing its product development capabilities. The company’s emphasis on innovation and customer service will play a crucial role in solidifying its position as a market leader in the towing and recovery industry. As Miller Industries integrates Omars into its operations, stakeholders can expect a continued commitment to excellence in service and product quality.

Miller Industries’ growth strategy reflects a broader trend in the towing and recovery equipment industry, where companies are increasingly pursuing strategic acquisitions to strengthen their market positions. With a robust plan in place for the integration of Omars, Miller Industries is poised to not only expand its market share but also reinforce its commitment to delivering high-quality solutions to its customers worldwide.