Mississippi Power Appoints Fredie Carmichael to Enhance Customer Solutions and Engagement

Strategic Leadership Transition at Mississippi Power Focuses on Customer Solutions

Mississippi Power announces the appointment of Fredie Carmichael as vice president of Customer Solutions and Corporate Communications, effective March 16, 2026. In his new capacity, Carmichael will oversee various departments, including marketing, energy efficiency initiatives, customer service, and corporate communications. This strategic move, as highlighted by Mississippi Power’s chairman, president, and CEO, Pedro Cherry, is poised to enhance customer experiences and stimulate growth in the utility's service territories.

With over 26 years of industry experience, Carmichael brings a wealth of knowledge to Mississippi Power. His prior role as vice president of Corporate Affairs at Georgia Power, where he adeptly managed communications for a vast customer base of approximately 2.8 million, solidifies his credentials in customer strategy and communication. His journey with Southern Company began in 2013, establishing a strong foundation in marketing and corporate communications, which will prove vital in his new position at Mississippi Power.

Carmichael's professional history is complemented by his active involvement in community service, reflecting his commitment not just to corporate success but also to local development. He has notably served as the founding chairman of both Young Professionals of Meridian and Mississippi Young Professionals, indicating his dedication to fostering new talent in the region. Furthermore, his extensive educational background, which includes degrees from Mississippi State University and Cornell University’s Executive Leadership Program, prepares him for the challenges and opportunities that lie ahead at Mississippi Power.

In addition to the leadership shift, the utility industry continues to focus on enhancing customer engagement and service delivery amid evolving market dynamics. Mississippi Power's focus on energy efficiency and customer-centric solutions aligns with industry trends, where utilities increasingly leverage innovative strategies to meet rising consumer expectations.

As Carmichael steps into this pivotal role, his leadership will likely play a critical role in shaping Mississippi Power's approach to customer solutions. His extensive background in both media and economic development may provide unique insights into the needs of the community and how to effectively communicate these initiatives, ensuring the company's services resonate effectively with its customers.