Multi Ways Holdings Partners with OceanAir to Revolutionize Banking Member Engagement

Innovative Partnership Aims to Transform Member Engagement in Banking

Spiral, a forward-thinking personalized banking platform, announces a strategic partnership with OceanAir, a California-based credit union formerly known as CBC FCU. This collaboration is designed to enhance member engagement through innovative digital banking experiences. OceanAir members will gain access to Spiral's Everyday Impact™ feature, which allows them to round up their everyday purchases for savings while also supporting charitable causes. This initiative is a significant step toward fostering a sense of community and encouraging financial wellness among members.

The partnership includes the introduction of a Giving Center, which enables OceanAir members to make direct donations to their chosen charities from their digital accounts. This feature allows users to track their charitable contributions and receive detailed donation reports for tax purposes, thereby promoting transparency and accountability in charitable giving. Daniel Bednar, OceanAir's Senior Vice President and Chief Strategy Officer, emphasizes the goal of empowering members on their financial journeys while strengthening community ties. By increasing awareness of nonprofit partners and boosting local fundraising efforts, OceanAir aims to cultivate a more engaged membership base.

Shawn Melamed, CEO and Co-founder of Spiral, underscores the importance of helping credit unions like OceanAir grow their deposits and attract new members. He highlights the role that everyday banking can play in facilitating charitable contributions, ultimately driving positive change within communities. This partnership is expected to enhance the overall banking experience for members, leading to greater retention, increased deposits, and the potential for loans that can further benefit the community. By leveraging Spiral's innovative platform, OceanAir is poised to make a meaningful impact on the financial well-being of its members and the neighborhoods they serve.

In addition to improving member engagement, this partnership reflects a broader trend in the banking industry, where financial institutions are increasingly focusing on creating personalized, tech-driven experiences. As competition intensifies, credit unions like OceanAir are recognizing the need for innovative solutions that not only meet the financial needs of their members but also align with their values around community support and social responsibility.

This collaboration is a pivotal move for OceanAir as it seeks to redefine its value proposition in a rapidly evolving financial landscape. By embracing technology and fostering community engagement, OceanAir positions itself as a forward-thinking institution committed to enhancing the financial experiences of its members while contributing positively to their communities.