Newell Brands' Rubbermaid Celebrates Custodians Through 'Behind the Scenes of Clean' Campaign

Celebrating Unsung Heroes: Rubbermaid Commercial Products Honors Cleaning Professionals

Rubbermaid Commercial Products® (RCP), a key segment of Newell Brands, highlights its commitment to recognizing the crucial role that custodians and cleaning professionals play in our communities through the ongoing "Behind the Scenes of Clean" campaign. This initiative, launched in 2020, coincides with National Custodian Day on October 2 and has gained momentum over the years, evolving into a year-round tradition aimed at appreciating the often-overlooked contributions of these essential workers. The campaign serves as a platform to honor custodians and facility maintenance teams that ensure clean, safe, and welcoming environments in schools, hospitals, and public spaces.

In its fourth year, the 2024 campaign marks a significant expansion, quadrupling the number of appreciation events compared to the previous year. RCP recognizes over 17,000 cleaning professionals this year, underscoring the initiative's growth and impact. The campaign features a range of activities designed to engage and celebrate these workers, including meals, product giveaways, and unique opportunities for direct interaction with RCP leadership. Robert Posthauer, President of Home & Commercial – Commercial at Newell Brands, emphasizes that the "Behind the Scenes of Clean" campaign has transformed into a significant movement, highlighting the indispensable role that cleaning professionals play in maintaining community health and safety.

Looking ahead to 2025, RCP aims to further amplify its efforts, with plans to honor more than 21,000 cleaning professionals through increased appreciation events during Environmental Services Week and National Custodian Day. The company’s commitment to these essential workers extends beyond mere recognition; it seeks to foster a culture of gratitude and respect for those who utilize RCP's products daily to serve their communities. As the campaign continues to grow, RCP demonstrates its dedication not only to product innovation but also to the people who make their success possible.

The "Behind the Scenes of Clean" campaign highlights the importance of community engagement and corporate responsibility within the commercial cleaning industry. By celebrating the vital contributions of custodians and facility maintenance teams, RCP strengthens its ties with these workers and reinforces the message that their efforts are essential to the health and safety of all public spaces.

With the ongoing success of this initiative, RCP showcases how the commercial products sector can drive positive change and foster appreciation for the dedicated professionals who work tirelessly behind the scenes. Through continued recognition and support, RCP sets an example for others in the industry to follow, promoting a culture of respect and acknowledgment for essential workers everywhere.