Newell Brands' Rubbermaid Celebrates Cleaning Professionals in Annual Behind the Scenes of Clean Campaign

Recognizing the Unsung Heroes of Cleanliness: Rubbermaid Commercial Products' Campaign Celebrates Cleaning Professionals

Rubbermaid Commercial Products® (RCP), a key player under the Newell Brands umbrella, marks a significant milestone with its fourth annual Behind the Scenes of Clean campaign. This initiative, launched in 2022, seeks to honor custodians, cleaning professionals, and facility maintenance teams across the nation, coinciding with National Custodian Day on October 2 and Environmental Services Week. The campaign underscores the crucial role these essential workers play in maintaining clean, safe, and welcoming environments in schools, hospitals, and public spaces—a responsibility that is often overlooked in the broader scope of community health and safety.

In 2024, the Behind the Scenes of Clean campaign experiences remarkable growth, seeing a quadrupling in the number of appreciation events compared to the previous year. RCP recognizes over 17,000 cleaning professionals, a testament to its commitment to acknowledging the hard work of these individuals who utilize RCP’s products daily. The initiative not only celebrates their contributions but also fosters a sense of community and appreciation, as events feature meals, product giveaways, and opportunities for direct engagement with company leadership. This year’s success emphasizes the movement’s evolution into a year-round tradition that actively honors the dedication of cleaning staff.

Looking ahead to 2025, RCP aims to further expand the campaign, setting ambitious goals to honor over 21,000 professionals during Environmental Services Week and National Custodian Day. The planned events are designed to deepen the connection between RCP and the cleaning community, reinforcing the company's commitment to recognizing the indispensable role of these workers. Robert Posthauer, President of Home & Commercial – Commercial at Newell Brands, notes that the Behind the Scenes of Clean campaign has become a significant movement of appreciation, highlighting the essential nature of cleaning and facility maintenance professionals in ensuring public health.

In addition to its commitment to honoring cleaning professionals, RCP's campaign also serves as a reminder of the importance of cleanliness in various environments. By shining a light on the often-invisible labor that goes into maintaining public spaces, the initiative fosters a greater appreciation for the services provided by custodial staff, ultimately elevating the standards of cleanliness in communities across the nation.

The Behind the Scenes of Clean campaign embodies RCP's dedication to not only improving commercial solutions but also enhancing community well-being through recognition and appreciation of essential workers. As the initiative continues to evolve, it reinforces the message that behind every clean space is a dedicated professional deserving of acknowledgment and gratitude.