News: Realtor.com® Partners with CubiCasa to Enhance Homebuying with Interactive Floor Plans

### Realtor.com® Enhances Homebuying Experience Through Strategic Integration with CubiCasa

Realtor.com® announces a significant strategic collaboration with CubiCasa, a leader in interactive real estate floor plans, aimed at revolutionizing the property search experience for homebuyers. This integration will allow Realtor.com® listings to feature high-quality interactive floor plans and CubiCasa Tour™ content, addressing the growing demand for comprehensive property information among consumers. By incorporating these dynamic visuals, the platform enables homebuyers to better understand a home's layout and spatial context, moving beyond the limitations of traditional static photographs. This initiative marks a pivotal shift in the real estate landscape, as it elevates the importance of floor plans, which have often been sidelined in property listings.

Dave Herman, Senior Vice President of Product and AI Innovation at Realtor.com®, underscores the company’s commitment to delivering reliable and complete content. He emphasizes that transforming property listings into engaging digital experiences empowers buyers to make informed decisions from the comfort of their homes. This integration not only enhances the consumer experience but also aligns with a broader industry movement to standardize floor plans in real estate listings. As more brokerages, multiple listing services (MLSs), and online platforms advocate for the inclusion of floor plans, Realtor.com® and CubiCasa are at the forefront of this trend, aiming to create a more transparent and accessible real estate market.

Jeff Allen, President of CubiCasa, highlights that making floor plans a standard feature can significantly benefit both buyers and real estate agents. By providing essential layout information, buyers can better assess properties, leading to more informed purchasing decisions. This collaboration ultimately enhances the value proposition for agents as well, who can offer their clients enriched insights and tools to navigate the housing market effectively. The partnership reflects a commitment to not only improve consumer access to vital property details but also to foster a more informed and engaged buying process.

In addition to the integration with CubiCasa, Realtor.com® is closely monitoring market dynamics, as recent analysis reveals a notable shift in the housing landscape. The percentage of U.S. homeowners with mortgage rates over 6% now surpasses those enjoying ultra-low rates below 3%. As of the third quarter of 2025, 21.2% of outstanding mortgages carry rates above 6%, a change that poses challenges for potential sellers and buyers alike. Chief Economist Danielle Hale notes that this trend influences homeowner behavior and market conditions, especially as many homeowners remain hesitant to sell, fearing substantial increases in monthly payments.

This strategic move by Realtor.com® to integrate interactive floor plans comes at a crucial time when the real estate market is undergoing a transformation. As buyers seek more informative and engaging property listings, the collaboration with CubiCasa positions Realtor.com® as an innovative leader in the industry, committed to enhancing the homebuying experience in a rapidly evolving market.