NICE Stock: Shipley Donuts Launches Pumpkin Spice Donut for Autumn Flavor Innovation

### Embracing Autumn with Flavor Innovation at Shipley Donuts

Shipley Donuts, a leader in the handmade donut industry, announces the launch of its seasonal Pumpkin Spice Donut, marking a significant development in its product lineup as the company embraces autumn. This new addition features a cake base complemented by maple icing and adorned with festive fall sprinkles, capturing the essence of the season that has become synonymous with the brand's nearly 90-year legacy. The introduction of this donut comes alongside Shipley's fall flavor dozen box, which includes an assortment of chocolate-iced, maple-iced, and white-iced donuts, all featuring vibrant autumn-themed decorations. Available at participating locations until November 16, 2025, these offerings aim to enhance the customer experience during the fall months.

Kaitlyn Venable, Shipley’s Director of Culinary, emphasizes that the Pumpkin Spice Donut is designed as a nostalgic yet contemporary interpretation of classic autumn flavors. The combination of warm spices and maple icing not only appeals to traditional tastes but also caters to the evolving preferences of modern consumers. With the launch of these seasonal treats, Shipley Donuts seeks to create comforting experiences that resonate with customers, encouraging them to indulge in seasonal flavors that evoke the warmth and joy of fall gatherings. This innovative approach to flavor development showcases Shipley's commitment to quality and craftsmanship, which has been a hallmark of the brand since its inception in 1936.

In addition to these seasonal offerings, Shipley Donuts leverages online convenience by allowing customers to order their favorite treats for pickup or delivery through its website. This digital platform enhances customer engagement and accessibility, further solidifying Shipley’s position in the competitive food industry. The company also promotes its Sweet Rewards program, which offers exclusive deals and fosters customer loyalty. As Shipley Donuts continues to expand its menu and improve its service delivery, it remains focused on creating delightful experiences for donut enthusiasts.

Shipley Donuts operates over 380 locations across 14 states, reinforcing its presence as the largest brand of handmade fresh daily donuts in the nation. The company recently achieved a ranking of No. 121 on Entrepreneur magazine’s Franchise 500® list for 2025, where it holds the top position in its category. With the launch of the Pumpkin Spice Donut and the fall flavor dozen box, Shipley is strategically positioned to capture the autumn market while maintaining its commitment to quality and tradition.