Oil-Dri's Cat's Pride Launches 'Love That Lasts' Campaign Supporting Animal Shelters

Cat's Pride Launches “Love That Lasts” Campaign to Support Animal Shelters

Oil-Dri Corporation of America is set to make a significant impact in the pet care industry with the launch of its "Love that Lasts" campaign through its Cat's Pride brand. This initiative, running from April 1 to April 30, 2025, coincides with National "Adopt a Shelter Pet Day." The campaign aims to address the challenges faced by animal shelters, which often struggle with limited resources to care for the over three million cats that enter these facilities each year. By donating up to 500,000 pounds of cat litter to local shelters, Cat's Pride seeks to alleviate the financial burden on these organizations, allowing them to focus on their primary mission: finding permanent homes for the cats in their care.

The innovative lightweight litters produced by Cat's Pride, including the new Micro Crystals formula, play a crucial role in this campaign. These products not only provide superior odor control and convenience but also allow for extended use—up to a month without needing to change the litter box for one cat. This feature is particularly beneficial for shelters that may not have the resources to frequently change litter, ensuring that the cats remain in a clean and healthy environment. By tripling their donation efforts in April, Cat's Pride underscores its dedication to animal welfare while promoting the practicality and effectiveness of its products.

Funding for the litter donations will come from sales of Cat's Pride products throughout April, including the new Micro Crystals and various sizes of litter bags. This approach not only supports the shelters but also encourages consumers to contribute to the cause through their purchases. Additionally, the campaign garners further visibility as President and CEO Daniel S. Jaffee makes special appearances alongside animal advocate Kitten Lady Hannah Shaw on The Balancing Act, airing on Lifetime on April 7 and 15. This exposure aims to raise awareness about the initiative and its positive impact on local animal shelters.

The “Love That Lasts” campaign highlights Oil-Dri Corporation's commitment to corporate social responsibility, aligning its business operations with the welfare of animals. With a focus on innovation and sustainability, Oil-Dri continues to position itself as a leader in the sorbent products industry while making a meaningful difference in the communities it serves. Further information regarding the campaign and how the public can support local shelters is available on the Cat's Pride website.

In addition to the campaign, Oil-Dri Corporation maintains its reputation as a key player in the manufacturing sector, specializing in sorbent products across various industries. This strategic focus allows the company to efficiently manage research and supply chain operations, enhancing its market presence while supporting initiatives like "Love that Lasts." As the campaign unfolds, it not only promotes Cat's Pride products but also emphasizes the importance of community involvement in animal welfare.