Orion Group Holdings Partners with Somos to Combat Spoofing and Enhance Call Trust

Rebuilding Trust in Voice Communications: A Strategic Collaboration

In a significant development within the telecommunications industry, First Orion and Somos, Inc. have forged a strategic partnership to launch an advanced call authentication solution. This collaboration aims to address the increasing problem of illegal spoofing, which has eroded consumer confidence in voice communications. By integrating Somos’ RealBrand™ technology, which provides real-time call authentication and verified right to use (RTU) for telephone numbers, with First Orion’s branding solutions, the two companies create a robust framework to validate calls at their source. This innovation is crucial for businesses seeking to enhance their communication credibility and security.

The new solution not only enables accurate call branding but also protects users against fraudulent practices. Jaime Zetterstrom, Vice President of Product Management at Somos, highlights the necessity of this solution in today’s environment where trust in voice communications has diminished. By providing businesses with the capability to centrally manage their phone numbers and access enriched data intelligence alongside RTU certification, the collaboration empowers organizations to authenticate calls in real-time. This dual approach enhances the caller experience, allowing businesses to communicate effectively while safeguarding against the risks associated with spoofed calls.

Jeff Stalnaker, President and CFO of First Orion, remarks that this partnership sets a new standard for trusted communications within the industry. The solution is designed for flexibility, accessible to enterprises and service providers across all major U.S. carriers through APIs or user-friendly interfaces. By implementing this innovative technology, businesses can significantly strengthen their brand reputation, ensuring that calls are both reliable and free from fraud risk. This initiative not only restores confidence in voice communications but also fosters better engagement with customers, making it an essential development for companies aiming to enhance their communication strategies.

In addition to this partnership, the telecommunications industry is witnessing a broader push towards enhancing security protocols amidst growing concerns over fraud. As companies like First Orion and Somos lead the way in implementing advanced solutions, the focus on creating trustworthy communication channels is likely to gain momentum.

The collaboration reflects an industry-wide acknowledgment of the challenges posed by spoofing and the need for advanced solutions that protect businesses and consumers alike. As these technologies evolve, they not only safeguard business operations but also contribute to restoring consumer trust in voice communications.