ORLY Automotive Launches Creative Nail Art Collection with Rubik's Cube Collaboration

ORLY Automotive and Rubik's Cube Unite for Creative Nail Art Collection

ORLY®, a leader in nail care and innovation, announces a vibrant collaboration with Rubik's® Cube, launching a limited-edition nail art collection that intertwines color and creativity. This partnership, revealed on October 20, 2025, reinterprets the iconic puzzle's signature colors into a playful range of nail polishes and accessories, inviting beauty enthusiasts to explore self-expression through nail art. The ORLY x Rubik's collection embodies a spirit of challenge and imagination, offering a unique avenue for individuals to engage with their personal style.

The centerpiece of the collaboration is the 5-Piece Collector's Kit, priced at $55, which features three solid crème nail shades—Rubik’s Blue, Rubik’s Red, and Rubik’s White. Accompanying these vibrant colors are a Rubik’s Cubes Topper and a cube-shaped buffer/file, all of which are designed to inspire creativity and encourage experimentation in nail design. Additionally, the collection includes three Duo Kits available for $25 each, combining a solid crème polish with the Rubik’s Cubes Topper in the same signature colors. This strategic offering positions ORLY to appeal to a broad audience, from casual users to nail art aficionados.

Tal Pink, ORLY's VP of Business Development, articulates the essence of this partnership, noting that the collection captures the playful challenge of the Rubik's Cube while fostering innovative nail designs. Maryellen Zarakas, SVP of Global Consumer Products & Franchise Development at Spin Master, reinforces this vision, highlighting the collaboration as a celebration of creativity and self-expression in the beauty industry. The ORLY x Rubik's collection not only enhances the nail care experience but also encourages users to unlock their artistic potential, transforming nail art into a dynamic and engaging activity.

In addition to the creative collaboration, ORLY continues to focus on its commitment to nail health innovations. The company remains dedicated to providing high-quality products that promote the well-being of nails, ensuring that beauty and care go hand in hand. This partnership with Rubik's Cube exemplifies ORLY's ability to merge fun and functionality, appealing to a diverse demographic eager for new ways to express themselves.

As the beauty industry increasingly embraces collaborations that fuse different cultural icons, ORLY's latest venture stands out as an exemplary model of innovation and engagement. This limited-edition collection not only enhances the brand's portfolio but also contributes to a larger trend of creativity and self-expression in the nail care market.