ORLY Automotive Marks 50 Years with LA Sparks Partnership Celebrating Beauty in Sports

ORLY Automotive Celebrates 50 Years of Innovation Through Partnership with LA Sparks

ORLY, the renowned Los Angeles nail brand celebrated for its invention of the French manicure, marks its 50th anniversary with a significant collaboration with the WNBA's LA Sparks. This partnership, announced on August 19, 2025, designates ORLY as the team’s first-ever Official Nail Partner, perfectly aligning with a historic surge in viewership for women's sports. By entering this groundbreaking alliance, ORLY not only commemorates its legacy but also positions itself at the intersection of beauty, athletics, and fan engagement, crafting a unique narrative that elevates both the brand and the sports community it now embraces.

The collaboration promises an array of exciting initiatives, including custom nail designs for the LA Sparks players and exclusive behind-the-scenes content for fans. A standout feature of this partnership is the "ORLY Nail Check" Cam, which allows fans to admire the nail art of their favorite athletes and share their own manicure creations. This innovative approach not only highlights ORLY’s commitment to creativity in nail care but also enhances fan interaction, making beauty an integral part of the sports experience. By allowing fans to engage with the players in a dynamic way, ORLY successfully merges the worlds of beauty and athletics, fostering a deeper connection between the team and its supporters.

To further celebrate this partnership, ORLY introduces the limited edition "Game Day Glam" kit, which includes nail shades inspired by the LA Sparks, along with essential nail care products. This kit will be available for purchase at orlybeauty.com, providing fans and consumers an opportunity to join in the celebration of the team's spirit and style. Tal Pink, ORLY's VP of Business Development, emphasizes that this partnership is a tribute to the brand’s history and its Los Angeles roots, showcasing the brilliance and empowerment of women in sports. Through this strategic alliance, ORLY aims to redefine the presence of beauty in athletic settings, inspiring individuality and creativity among its consumers.

In addition to this exciting partnership, ORLY continues to innovate within the beauty industry, focusing on empowering women through its products and brand initiatives. As the company celebrates its 50-year legacy, it remains committed to pushing the boundaries of creativity, ensuring that beauty remains an essential aspect of self-expression.

This collaboration signifies a new chapter for ORLY as it embraces the growing influence of women in sports and the importance of representation in all areas of life. By aligning itself with a prominent sports team, ORLY not only enhances its brand image but also paves the way for future initiatives that blend beauty and athleticism in meaningful ways.