Outfront Media and AdQuick Partner to Transform Out-of-Home Advertising Efficiency

Outfront Media Partners with AdQuick to Revolutionize OOH Advertising

Outfront Media, a prominent player in the out-of-home (OOH) advertising landscape, announces a groundbreaking partnership with AdQuick, Inc., a leading OOH advertising planning platform. This strategic collaboration, unveiled on February 25, 2026, centers on a multi-year licensing agreement for AdQuick's OOH sales cloud product, featuring an initial three-year exclusivity term. Furthermore, Outfront Media contemplates an investment of up to $20 million in AdQuick, contingent upon achieving certain milestones. Such a partnership aims to revolutionize the advertising process by harmonizing Outfront's expansive national network with AdQuick's advanced technological solutions, potentially reshaping the execution of advertising campaigns across diverse formats, including roadside, transit, and digital OOH.

The partnership seeks to streamline the workflows related to planning, executing, and measuring advertising campaigns, which is critical for enhancing the efficiency of the industry's operations. By introducing standardized audience insights and simplifying workflows, the union of Outfront Media and AdQuick aims to shorten the time from planning to execution, while also ensuring greater transparency in campaign reporting. With these enhancements, advertisers are expected to benefit from a more effective and precise platform for reaching consumers in real-world settings. Chris Gadek, CEO of AdQuick, articulates a vision of a cohesive approach that not only supports advertisers in their initiatives but also bolsters the existing operational dynamics of AdQuick's open marketplace.

As Outfront Media continues to redefine the OOH sector with this partnership, it reinforces its commitment to innovation. The integration of technology with traditional advertising formats underscores the company's position as a leader in the media space, allowing brands to create meaningful connections with consumers. This strategic move not only solidifies Outfront's market stance but also aligns with broader trends toward data-driven advertising solutions. By modernizing the OOH landscape, Outfront Media and AdQuick set the stage for enhanced performance, encouraging advertisers to leverage the potential of real-world interactions in their campaigns.

In addition to this strategic partnership, Outfront Media recently declared a quarterly cash dividend of $0.30 per share. This dividend, which reinforces the company’s financial health, will be payable on March 31, 2026. Outfront Media remains a trusted name in the advertising industry, continuously evolving and adapting its service offerings to maintain relevance amid changing market dynamics.

As a result of the ongoing technological evolution and strategic collaborations such as the one with AdQuick, Outfront Media positions itself for continued growth and innovation in the ever-competitive realm of out-of-home advertising, confirming its status as a cornerstone in modern media strategies.