OUTFRONT Media Launches Holiday Sweepstakes to Support Local Businesses with $100,000 in Credits

OUTFRONT Media Launches Holiday Initiative to Empower Local Businesses

OUTFRONT Media Inc. introduces a Local Business Sweepstakes designed to support small businesses during the holiday season. This initiative offers a total of $100,000 in media credits for out-of-home (OOH) advertising, targeting new local businesses and small agencies in major U.S. cities like Atlanta, Boston, Chicago, Dallas-Fort Worth, Detroit, Houston, Los Angeles, Miami-Fort Lauderdale, New York City, and Phoenix. The program allows participants to register for $500 in media credits when they commit to qualifying campaigns of $2,000 or more, creating a valuable opportunity for local enterprises to elevate their marketing efforts as the holiday shopping season approaches.

In addition to the direct media credits, the sweepstakes also features ten grand prizes, each valued at $10,000. Winners of these prizes will not only benefit from substantial advertising credits but will also receive creative services from OUTFRONT STUDIOS, the company’s award-winning in-house creative agency. This comprehensive support package is aimed at enhancing the advertising capabilities of small businesses, fostering growth during a critical retail period. Liz Rave, Vice President of Marketing at OUTFRONT, highlights the initiative's purpose: to strengthen community ties by empowering local businesses and simultaneously reinforcing OUTFRONT's relationships within the market.

The sweepstakes is open exclusively to new OUTFRONT advertisers, with no purchase necessary to enter, ensuring an inclusive approach for small businesses looking to expand their outreach. To effectively promote the initiative, OUTFRONT collaborates with GroundTruth for mobile advertising and employs a multi-faceted marketing strategy that includes public relations, social media, targeted digital ads, and digital signage across the participating markets. Winners will be announced in January 2026, with the advertising campaigns set to launch in the first quarter of the year, positioning local businesses for a successful start to the new year.

In addition to the holiday sweepstakes, OUTFRONT Media recognizes the increasing importance of digital integration in the out-of-home advertising landscape. By leveraging innovative advertising strategies and creative solutions, the company aims to enhance brand visibility for local businesses, aligning their objectives with the evolving demands of the market.

As OUTFRONT Media continues to support small businesses, the company demonstrates its commitment to fostering economic growth and community engagement through tailored advertising solutions. This initiative not only benefits participants but also enriches the markets in which they operate.