OUTFRONT Media Launches 'Imagine If...' to Transform NYC Transit into Art Hub

Transforming New York City Transit into a Creative Canvas with 'Imagine If…'

OUTFRONT Media Inc. partners with Google DeepMind to launch the 'Imagine If…' initiative, a groundbreaking civic program designed to engage New Yorkers through artistic expression. This innovative initiative invites subway riders across all five boroughs to submit their imaginative ideas, which are then transformed into AI-generated visualizations. The selected entries will be further developed by local artists into community-centric videos displayed on OUTFRONT's extensive network of digital screens throughout the city. This transformation not only beautifies the subway system but also fosters a collective sense of community among riders, as they see their ideas come to life in a public space.

Chad Shackelford, OUTFRONT's Vice President and Head of Digital Creative, articulates the campaign's goal of encouraging New Yorkers to participate in a shared creative process. By scanning a QR code, commuters can easily submit their ideas and instantly receive a visual representation, enhancing their daily transit experience. The initiative emphasizes the theme of imagination as a shared human experience, enriching the cultural landscape of New York City during a time when people rely on public transport for work, school, or leisure. Additionally, the involvement of five talented local artists—one representing each borough—ensures that the project resonates with the diverse communities throughout New York.

As the 'Imagine If…' initiative unfolds over the next four weeks, it effectively turns the transit system into a vibrant art hub. The collaboration reflects a broader trend of integrating technology and public spaces to elevate artistic expression and community engagement. By merging generative AI with human artistry, OUTFRONT Media not only redefines the role of public transit but also sets a precedent for future projects that aim to enhance urban life through creativity and innovation. With thousands of digital screens showcasing these artistic expressions, the initiative aims to inspire conversations and evoke emotions among commuters, transforming their journeys into aesthetically pleasing experiences.

In addition to this initiative, OUTFRONT Media continues to assert its leadership in the out-of-home advertising sector. The company's CEO, Nick Brien, is scheduled to present at Wells Fargo's 9th Annual TMT Summit on November 18, 2025. This participation underscores OUTFRONT’s commitment to innovative marketing strategies that drive results for clients, further solidifying its position as a trusted leader in the media landscape.

Through the 'Imagine If…' initiative and ongoing industry engagement, OUTFRONT Media showcases its dedication to not just advertising but also enriching the cultural fabric of urban environments. This pioneering approach enhances public spaces and fosters a sense of belonging and creativity among New Yorkers.