OUTFRONT Media Partners with BAHC for Super Bowl LX and World Cup Marketing Opportunities

OUTFRONT Media Forms Strategic Partnership to Harness Major Sporting Events

OUTFRONT Media Inc. announces a groundbreaking partnership with the Bay Area Host Committee (BAHC) to leverage the unique marketing potential presented by both Super Bowl LX and the World Cup, which will take place simultaneously in the Bay Area. This collaboration marks a historic milestone, as it is the first time these two globally significant sporting events converge in the same location within a single year. By utilizing innovative out-of-home (OOH) media and engaging experiential activations, OUTFRONT aims to transform the Bay Area into a vibrant backdrop for brand storytelling and audience engagement.

Key initiatives include the installation of five prominent wallscapes at the Metreon above the Moscone Conference Center in San Francisco, alongside strategic outreach in districts such as Santa Clara, San Francisco, Oakland, and San Jose. The partnership focuses on enhancing brand visibility during these landmark events, creating immersive experiences that resonate with diverse audiences. BAHC President & CEO Zaileen Janmohamed emphasizes a commitment to crafting unforgettable experiences that celebrate the Bay Area's creativity and diversity. Meanwhile, OUTFRONT's Patrick Cresson highlights the importance of the synergy between culture and community, positioning the partnership as a catalyst for fostering deeper connections between brands and fans.

As the Bay Area prepares to welcome a global audience for these iconic events, OUTFRONT Media and BAHC are set to redefine brand engagement in real life. This collaboration not only showcases the region’s innovation and welcoming spirit but also emphasizes the role of OOH advertising in creating unparalleled opportunities for visibility and connection. By capitalizing on the excitement surrounding Super Bowl LX and the World Cup, OUTFRONT positions itself as a leader in the advertising landscape, ready to deliver impactful marketing experiences that resonate with consumers during these significant cultural moments.

In a related development, OUTFRONT Media strengthens its leadership team with the appointment of Nick Brien as Chief Executive Officer, effective immediately. Brien, who has served as Interim CEO since February 2025, brings over four decades of experience in advertising and digital marketing. Additionally, the company adds two prominent figures to its Board of Directors: Michael Barrett, CEO of Magnite, and Nicolle Pangis, Vice President of Netflix Advertising, North America. These strategic appointments come as OUTFRONT accelerates its digital transformation efforts, ensuring that the company remains at the forefront of the evolving media landscape.