Paramount Group Expands UFC Partnership, Strengthening Paramount+ Sports Streaming in Latin America and Australia

Paramount Group Expands UFC Partnership, Enhancing Sports Streaming Offerings

Paramount Group, under the umbrella of Skydance Corporation, is set to significantly bolster its sports streaming capabilities with a newly announced seven-year expansion of its partnership with the Ultimate Fighting Championship (UFC). This strategic move, commencing in 2026, grants Paramount+ exclusive media rights for UFC events across Latin America and Australia. Building on a previous agreement that began in the U.S. in 2025, Paramount+ is establishing itself as a premier destination for UFC fans, providing access to an extensive array of events without additional costs to subscribers in these regions. The UFC’s President and CEO, Dana White, praises this collaboration as a reflection of Paramount's aggressive growth strategy and commitment to enhancing the fan experience.

The agreement allows Paramount+ to offer all 13 marquee numbered events and 30 UFC Fight Nights to subscribers in Latin America, including Brazil, thereby significantly increasing the platform's attractiveness. This expansion not only elevates the viewing experience for UFC fans but also positions Paramount+ as a key player in the competitive sports streaming market. In Australia, the platform is enhancing its offerings by incorporating all 30 UFC Fight Nights and the prelims for major numbered events, further solidifying its status as the fastest-growing major streaming service in the country. Paramount's initiative underscores its dedication to becoming a comprehensive hub for live sports and engaging passionate audiences across multiple territories.

This partnership is part of a broader strategy by Paramount to enhance its media portfolio following its recent merger with Skydance for $8 billion. The expansion of UFC content on Paramount+ serves as a strategic alignment with the company’s goal of delivering premium programming while consolidating its resources to bolster subscriber growth. As the media landscape continues to evolve, Paramount's commitment to sports streaming could position it advantageously against competitors, facilitating greater viewer engagement and loyalty among UFC enthusiasts.

In addition to the UFC expansion, Paramount is undergoing significant restructuring, including the elimination of approximately 1,000 jobs as part of its integration with Skydance. CEO David Ellison emphasizes the need for in-person collaboration and has mandated a return to the office for employees in key locations. These layoffs are part of a broader strategy to streamline operations and address redundancies post-merger, reflecting the ongoing trends of workforce realignment within the entertainment industry.

The recent restructuring efforts are also accompanied by allegations of racially discriminatory layoffs at CBS News, raising concerns about diversity and representation within the company. As Paramount navigates these changes, it faces scrutiny regarding its workforce dynamics while striving to position itself for long-term success in a competitive media landscape.