Perion Network Boosts Advertising with Experian Integration for Enhanced Targeting Solutions

Perion Network Enhances Advertising Solutions with Experian Integration

Perion Network Ltd., a leader in digital advertising technology, announces a significant advancement in its capabilities through the integration of Experian’s identity graph into its advertising solutions. This strategic move aims to enhance Perion’s cross-channel and cross-device targeting and attribution, providing advertisers with improved tools to reach consumers across various digital platforms. The integration builds upon Perion's existing offerings, including its AI-powered Audience Segmentation platform, SORT®, which leverages privacy-safe data signals to optimize marketing campaigns across Connected Television (CTV) and online channels.

CEO Tal Jacobson expresses enthusiasm for the collaboration, highlighting how it empowers advertisers to create more effective and personalized marketing strategies that foster engagement and conversions. With Experian’s identity graph, brands gain access to privacy-friendly digital identifiers, which facilitate higher match rates and better addressability. This capability allows advertisers to maintain a persistent understanding of households and individual consumers, enhancing both targeting precision and measurement over time. The integration signifies a leap forward in Perion's mission to establish a comprehensive view of the customer journey, ensuring that brands can effectively connect with their audiences.

Experian's Vice President, Ali Mack, underscores the partnership's importance in delivering data-driven insights, enabling advertisers to execute personalized marketing initiatives across multiple channels with greater accuracy. Perion is steadfast in its commitment to creating an advertiser-centric ecosystem that benefits both brands and publishers. This integration not only solidifies Perion's position in the digital advertising landscape but also enhances its ability to provide substantial value throughout the consumer journey. As Perion continues to innovate, the company remains focused on maintaining a robust presence in both online and offline marketing environments.

In addition to the integration announcement, Perion Network is set to participate in the 27th Annual Needham Growth Conference on January 15 in New York. During this event, Jacobson and CFO Elad Tzubey will engage in one-on-one meetings with investors, showcasing Perion’s strategic vision for future growth. Jacobson is also scheduled to participate in a live webcast fireside chat, providing further insights into the company's innovative approach to digital advertising.

This recent development not only highlights Perion Network’s commitment to enhancing advertising effectiveness but also emphasizes its focus on building strong relationships with investors and stakeholders in the digital marketing space. For more information about their offerings, interested parties can visit Perion’s official website at www.perion.com.