Perion Network Boosts Advertising Solutions with Experian Integration for Enhanced Targeting

Perion Network Enhances Advertising Solutions with Experian Integration

Perion Network Ltd., a leader in digital advertising technology, announces a significant enhancement to its advertising solutions by integrating Experian's identity graph into its proprietary systems. This integration aims to bolster Perion’s capabilities in cross-channel and cross-device targeting and attribution, which are critical for modern digital marketing strategies. By leveraging Experian’s privacy-friendly digital identifiers, Perion enhances its ability to connect brands with consumers effectively, resulting in higher match rates and improved addressability. Tal Jacobson, CEO of Perion, expresses enthusiasm for this collaboration, highlighting its potential to empower advertisers in optimizing their campaigns.

The integration complements Perion's existing offerings, including its AI-powered Audience Segmentation platform, SORT®. This platform utilizes privacy-safe data signals to optimize marketing campaigns across Connected Television (CTV) and the web, providing a comprehensive view of the customer journey. By incorporating Experian's identity graph, Perion enables brands to achieve a persistent understanding of households and individuals, enhancing targeting accuracy and measurement over time. This development aligns with the industry’s increasing focus on privacy and data protection, as advertisers seek to deliver personalized marketing while adhering to regulatory standards.

Furthermore, Ali Mack, Vice President at Experian, emphasizes that this partnership reflects a commitment to delivering data-driven insights to advertisers, allowing for greater precision in personalized marketing across multiple channels. Perion remains dedicated to establishing an advertiser-centric universe, providing substantial benefits to brands and publishers while ensuring a strong presence throughout the consumer journey, both online and offline. The integration not only enhances Perion's service offerings but also solidifies its position as a key player in the evolving digital advertising landscape.

In addition to this strategic development, Perion Network is set to participate in the 27th Annual Needham Growth Conference on January 15th in New York. CEO Tal Jacobson and CFO Elad Tzubey will hold one-on-one meetings with investors, showcasing Perion's strategic vision for future growth and innovation in digital advertising. Jacobson will also engage in a fireside chat, making the event an opportunity for Perion to strengthen its relationships with investors while highlighting its commitment to innovation in the advertising sector.

Overall, Perion Network's integration with Experian represents a pivotal advancement in its advertising capabilities, underscoring the company's dedication to evolving alongside industry demands and delivering effective solutions for its clients.