Perion Network Unveils Anyplace TV to Transform Video Advertising Landscape

Perion Network Launches Anyplace TV to Revolutionize Video Advertising

Perion Network Ltd., a prominent player in the digital advertising landscape, introduces its groundbreaking solution, Anyplace TV, designed to enhance video campaign effectiveness, especially in the realms of connected TV (CTV) and out-of-home (DOOH) advertising. With the video advertising market projected to reach $191.3 billion this year, including a significant $34.4 billion attributed to CTV, Anyplace TV emerges as a timely innovation. This new offering utilizes the company's DOOH impression multiplier methodology in conjunction with the Hivestack platform, providing advertisers with a unique ability to bridge traditional advertising gaps. Notably, it employs Media Rating Council (MRC) accredited measurements to ensure that campaigns effectively reach their intended audiences.

Tal Jacobson, CEO of Perion, highlights the streamlined approach Anyplace TV brings to the often-fragmented landscape of video ad planning and activation. The solution is designed to enhance campaign reach and efficiency, providing guaranteed 100% viewability through non-skippable ads. Advertisers gain access to over 1 million video-enabled DOOH screens worldwide, significantly increasing their potential audience. The platform supports various creative lengths, including 10, 12, and 15-second video formats, with certain locations offering audio capabilities. This flexibility enables brands to tailor their messaging while ensuring that their ads are not only seen but also effectively engage consumers.

Real-time optimization enhances the capabilities of Anyplace TV, allowing advertisers to dynamically adjust their campaigns based on performance metrics and audience insights. Currently, approximately 75% of Perion’s global DOOH inventory accommodates video advertising, with video formats comprising 22% of global campaigns last year; this figure rises to nearly 40% in the U.S. market. Perion is committed to fostering stronger connections between advertisers and consumers, leveraging advanced technology to maintain a robust presence across all digital channels, both online and offline.

In addition to the launch of Anyplace TV, Perion Network continues to focus on integrating innovative technologies to enhance the overall effectiveness of digital advertising. The company aims to provide advertisers with comprehensive solutions that address the evolving needs of the market, ensuring they can engage consumers effectively at every stage of the customer journey.

As digital advertising continues to evolve, Perion’s Anyplace TV positions the company at the forefront of this transformation, setting new standards for campaign effectiveness and consumer engagement across diverse platforms.