Planet Fitness Appoints Sarah Powell as New General Counsel to Strengthen Legal Leadership

Planet Fitness Strengthens Legal Leadership with New General Counsel

Planet Fitness, Inc. announces a pivotal addition to its executive team with the appointment of Sarah Powell as General Counsel, effective November 17, 2025. This strategic move positions the company to enhance its legal framework as it continues to expand in the competitive fitness industry. Reporting to CEO Colleen Keating, Powell arrives with a wealth of experience, having spent over 25 years in senior legal roles. Her previous position as Executive Vice President, General Counsel, and Secretary at GoTo Foods equipped her with invaluable expertise in managing legal affairs for a global franchisor with a complex operational landscape, including well-known brands such as Auntie Anne's and Cinnabon.

Powell's extensive background includes significant roles at Advance Auto Parts and Delhaize America, where she honed her skills in corporate governance, mergers and acquisitions, and risk management. Her experience in these areas is particularly relevant as Planet Fitness seeks to enhance its growth strategies. Keating expresses confidence in Powell’s ability to deliver strategic legal counsel that aligns with the company's objectives, particularly in navigating the nuanced legal aspects of franchising and operational expansion. As Planet Fitness aims to broaden its member base and market presence, Powell’s legal acumen will be instrumental in supporting these ambitious growth initiatives.

The addition of Powell to the leadership team reflects Planet Fitness's commitment to building a robust organizational structure that can withstand the complexities of the fitness industry. With a proven track record of advancing organizational initiatives and fostering high-performing teams, she is expected to play a critical role in guiding the company through its next phase of development. As the fitness market continues to evolve, having a strong legal framework will be essential for Planet Fitness to maintain compliance, mitigate risks, and capitalize on new opportunities.

In related news, Planet Fitness remains focused on expanding its footprint across the United States and international markets. The company is strategically positioned to leverage the growing demand for fitness and wellness, driven by increasing health consciousness among consumers. Additionally, the fitness franchise continues to enhance its member experience through innovative offerings and community engagement initiatives, solidifying its status as a leader in the industry.