Planet Fitness Appoints Sarah Powell as General Counsel to Drive Growth Initiatives

Planet Fitness Welcomes New General Counsel to Propel Growth Initiatives

Planet Fitness, Inc. announces the appointment of Sarah Powell as General Counsel, set to take effect on November 17, 2025. With over 25 years of extensive experience in senior legal roles, Powell is well-positioned to support the company’s ambitious growth strategies. Reporting directly to CEO Colleen Keating, she joins Planet Fitness from GoTo Foods, a prominent global franchisor known for its numerous brands, including Auntie Anne's and Cinnabon. Powell's diverse legal background equips her with the necessary tools to navigate the complex landscape of corporate governance, mergers, acquisitions, and litigation management.

In her previous role as Executive Vice President, General Counsel, and Secretary at GoTo Foods, Powell developed a robust understanding of franchising—an area crucial for Planet Fitness as it looks to expand its footprint in the competitive fitness industry. Her tenure at Advance Auto Parts and Delhaize America further solidifies her expertise, making her an asset to the company as it seeks to enhance its member engagement and overall market presence. CEO Keating expresses confidence in Powell's ability to deliver strategic legal counsel that aligns with the company's goals for growth and innovation.

As Planet Fitness continues to evolve, the importance of strong legal leadership cannot be overstated. Powell's appointment signals a commitment to not only maintaining high standards of governance but also to fostering an environment where legal considerations are seamlessly integrated into business strategies. Her track record of advancing organizational initiatives and building high-performing teams will likely play a pivotal role in navigating the challenges and opportunities that lie ahead for Planet Fitness.

In addition to her legal acumen, Powell's experience in a global franchising context is particularly advantageous for Planet Fitness, which operates a franchise model with over 2,400 locations. This strategic appointment comes at a time when the fitness industry faces increasing competition and market dynamics, making it essential for companies like Planet Fitness to leverage expertise that can help sustain and enhance growth.

As Planet Fitness prepares for the future, the leadership of Sarah Powell may prove instrumental in not only driving legal compliance but also in positioning the company for further expansion and innovation in a rapidly evolving fitness landscape.