ProCure campaign highlights healthcare CRE opportunities for Public Storage

Healthcare marketing push highlights commercial real-estate opportunities for self-storage operators

ProCure Proton Therapy’s recent PSA-screening campaign in Somerset, New Jersey, is drawing attention not only for its public-health message but for the commercial real-estate footprint such specialized medical centers create — a trend operators like Public Storage may find relevant. The Somerset facility, which opens in 2012 as the tri-state region’s first proton center and has treated more than 7,500 patients including over 750 pediatric cases, anchors predictable local demand for ancillary services. That demand ranges from climate-controlled storage for sensitive equipment and supplies to secure records retention and temporary storage needs for patients and staff, creating a steady customer base for nearby self-storage providers.

Operationally, proton therapy centers require space solutions that differ from typical retail or residential tenants. Facilities housing advanced radiotherapy equipment and parts often need secure, moisture- and temperature-controlled storage and convenient logistics access for deliveries and maintenance. Public Storage and other self-storage firms can respond by tailoring unit sizes, adding climate control, improving ground-floor access and offering medical-grade security and compliance features. Proximity to a busy medical center also supports longer average rental durations, as hospitals and specialty clinics maintain ongoing inventory and seasonal surge needs tied to patient volumes and treatment schedules.

The campaign also underscores a wider strategy for storage operators: pursue partnerships with healthcare tenants and community institutions, and align marketing with local outreach efforts. By positioning units and services as part of the healthcare supply chain — from storing immobilization devices and spare parts to offering secure short-term space during facility upgrades — self-storage firms can diversify tenant mixes and deepen local ties. Community-facing health initiatives boost foot traffic and local visibility, helping operators identify commercial tenants that provide steady, non-retail demand.

ProCure’s campaign emphasizes early detection, urging men to prioritize PSA blood tests during National Cancer Prevention Month and reducing stigma through humor in its “Relax Your Tight End” big-game ad. Brian Chon, M.D., the center’s medical director, stresses that PSA testing detects cancer before symptoms appear and that proton therapy offers a precise, non-surgical option that may spare surrounding tissues and reduce side effects.

The center frames the campaign as a prompt for conversation: get screened, understand risk, and know that precise proton therapy is available if needed. For more information ProCure lists a media contact and directs readers to ProCure.com.