Rise Wellness Launches Protein Pop Plus at Costco, Elevating Health-Conscious Beverage Options

Rise Wellness Launches Protein Pop Plus at Costco, Redefining Protein Beverages

Rise Wellness expands its innovative lineup with the launch of Protein Pop Plus, a carbonated protein beverage now available at all 607 Costco locations across the United States. This refreshing drink offers 30 grams of protein per 12-ounce can, making it a unique addition to the growing market of functional beverages. Unlike conventional protein shakes, Protein Pop Plus is designed to taste more like soda and comes in three vibrant flavors: Citrus, Mango Peach, and Orange Cream. The beverage, which consists of whey protein isolate and bovine collagen, contains zero sugar, no artificial sweeteners, and no caffeine, appealing particularly to consumers who seek cleaner nutritional options.

The introduction of Protein Pop Plus follows the success of Rise Wellness’s original Protein Pop, which debuted at the Natural Products Expo West and subsequently launched nationally at Target in September 2025. Darin Perry, the CEO of Rise Wellness, emphasizes that this new product marks a significant evolution in their offerings, positioning itself as the only clear protein drink on the market with such a high protein content devoid of artificial ingredients. This commitment to clean label products aligns with the current consumer shift towards healthier snacking and functional nutrition.

The strategic placement of Protein Pop Plus in Costco signifies a broader trend within the retail space, where major retailers increasingly seek to cater to the health-conscious consumer. With more individuals looking for convenient and nutritious snack alternatives, Rise Wellness is carving a niche in the competitive functional beverage arena. By tapping into Costco's extensive consumer base, the company aims not just to enhance its visibility, but also to establish itself as an emerging leader that meets the evolving needs of today's health-oriented shoppers. This launch is a vital part of the company's strategy to broaden its presence in large retail channels, responding to the escalating demand for both on-the-go nutrition and enjoyable, functional beverages.

In addition to targeting protein-conscious customers, the diverse flavor offerings of Protein Pop Plus present an innovative departure from typical protein drinks, aiming to attract a wider audience. As the beverage landscape continues to evolve, Rise Wellness's ability to blend functionality with taste will be critical in securing its position in this burgeoning market segment.