Roblox Hosts Differin's 'Level Up' Campaign to Educate Youth on Acne Care

### Differin's Innovative Approach to Acne Care Through Roblox

Differin, a prominent acne care brand under Galderma, makes a groundbreaking move by launching the 'Level Up' campaign on Roblox, positioning itself as the first brand in its category to engage with users on this popular gaming platform. This initiative seeks to educate and empower young gamers about skin health while addressing the emotional and mental health challenges related to acne. With acne affecting about 50 million Americans annually, particularly impacting around 85% of individuals aged 12 to 24, Differin recognizes the critical need to connect with this demographic in their preferred environment—gaming platforms, where they typically spend an average of 2.5 hours each day.

The campaign introduces the 'Level Up Lobby,' an interactive space that seamlessly integrates education on acne care into five widely played Roblox games: NewSmith, Teamwork Puzzles 2, Carry A Friend, Paradise RP, and The Floor is Lava. These games collectively attract millions of visitors each month, providing a robust platform for Differin to reach its target audience. Research shows that 90% of Gen Alpha and Gen Z, the primary audience for this initiative, frequently engage with gaming platforms like Roblox, making it an ideal venue for fostering creativity and teamwork while imparting important health information.

Differin's 'Level Up' experience includes engaging mini-games such as Foam Blaster, Power Patch Splat, and Zit Zapper, all designed to educate players about the brand's acne-fighting products, including its 10% Benzoyl Peroxide Maximum Strength Foaming Cleanser and Power Patches. Tara Loftis, Global President of Dermatological Skincare at Galderma, highlights the campaign's objective of offering genuine solutions and building confidence among teens in a space where they can express themselves. By combining fun with educational content, Differin not only aims to create a supportive community for those affected by acne but also seeks to enhance their self-esteem and knowledge about skin health.

In addition to its educational focus, Differin's campaign illustrates a growing trend among brands to leverage gaming platforms for marketing and outreach. As gaming continues to evolve as a preferred medium for younger audiences, such initiatives reflect a new approach in skincare marketing, emphasizing the importance of mental health and well-being alongside product promotion.

This innovative strategy not only positions Differin at the forefront of the acne care market but also highlights the potential of interactive platforms like Roblox to serve as powerful tools for health education and community building among young consumers.