Sapiens International Appoints Eva Skidmore as CMO to Enhance AI Marketing Strategies

Sapiens International Appoints New Chief Marketing Officer to Drive AI Integration Strategies

Sapiens International Corporation N.V. enhances its leadership team with the appointment of Eva Skidmore as Chief Marketing Officer (CMO), effective April 1, 2026. Skidmore enters the role equipped with a wealth of experience in B2B SaaS marketing and a keen focus on advancing Sapiens’ global Marketing efforts. In her new position, she will lead the development and execution of the company's go-to-market (GTM) strategy, particularly emphasizing the integration of artificial intelligence (AI) into marketing practices. This strategic initiative aims to optimize demand generation while fostering collaboration across departments, including Marketing, Sales, Product, and Partnerships, ultimately enabling Sapiens to scale efficiently.

Under Skidmore's leadership, Sapiens plans to reshape and elevate its marketing strategy during a critical phase for the organization. Sapiens Chief Revenue Officer, James Hannay, underscores her potential impact, labeling her a "visionary" with a proven track record in complex B2B environments. This appointment reflects Sapiens' commitment to leveraging innovative technologies to enhance its operational effectiveness. By integrating AI into its marketing approach, the company positions itself to stay ahead in the software solutions market and create stronger connections with its customer base.

Eva Skidmore's background adds significant value to Sapiens, drawing from successful marketing transformations in esteemed organizations such as JAGGAER, Salesforce, Microsoft, and Oracle. With experience across global markets—including the Americas, EMEA, and APAC—she brings a comprehensive understanding of branding, product marketing, and revenue-aligned marketing operations. Based in Bozeman, Montana, and holding an MBA from the University of Michigan, Skidmore expresses enthusiasm about contributing to Sapiens' growth while recognizing the strong foundation the company has built through solid customer relationships and innovative technology.

In conjunction with Skidmore's appointment, Sapiens International continues to solidify its position as a leader in SaaS-based software solutions tailored for the insurance sector. With a client base exceeding 600 in more than 30 countries, Sapiens remains dedicated to empowering its customers with services focused on AI, advanced automation, and operational excellence.

As the company moves forward with its strategic marketing initiatives, the emphasis on AI integration under Skidmore's leadership marks a significant step towards refining Sapiens' offerings in a rapidly evolving digital landscape.