Sequoia Financial Acquires Sterling Infrastructure, Expanding Wealth Management Presence in California

Sequoia Financial Expands Westward with Sterling Financial Acquisition

Sequoia Financial Group, LLC, a prominent SEC-registered wealth manager based in Akron, Ohio, announces its acquisition of Sterling Financial Group, Inc., an independent investment advisory firm located in Pasadena, California. This strategic move significantly enhances Sequoia's foothold in California, the most populous state in the U.S., and underscores its commitment to expanding its wealth management services. As of September 30, 2025, Sequoia manages nearly $30 billion in assets, while Sterling, founded in 1998, oversees $406 million and caters to 200 clients across more than a dozen states. By integrating Sterling's team into its operations, Sequoia not only bolsters its asset base but also enriches its advisory capabilities with seasoned professionals.

The acquisition brings Sterling's advisors, Michael Hatch and Kody Brown, into equity ownership positions at Sequoia, a move that fosters a seamless transition and strengthens the cultural alignment between the two firms. Tom Haught, Sequoia's chairman and CEO, emphasizes the importance of this cultural fit, which is critical in the wealth management industry where trust and personal relationships are paramount. Hatch notes that Sterling's expertise in managing long-term client relationships and guiding clients through transitional events complements Sequoia's holistic approach to wealth management, promising enhanced service delivery to clients in the region.

Furthermore, the acquisition is a reflection of Sequoia Financial's aggressive growth strategy, which has seen the firm complete 11 acquisitions since 2023, including notable firms like Zeke Capital Advisors and Eide Bailly Wealth. This trend not only positions Sequoia as a leader in the wealth management space but also signifies its intent to expand family office capabilities, illustrated by initiatives like Sequoia Sentinel launched in 2023. The establishment of Sterling's standalone office marks a significant milestone for Sequoia, leveraging existing collaborations with top accounting firms and expanding its influence in the Californian market.

In addition to enhancing its market presence, the acquisition positions Sequoia Financial to better serve high-net-worth individuals through its comprehensive wealth management services. The integration of Sterling's advisors will likely enhance client experiences, drawing from their deep industry knowledge and established relationships.

Sequoia's strategic expansion reflects broader trends in the wealth management industry, where consolidation is increasingly common as firms seek to broaden their service offerings and geographic reach. As the firm moves forward, its ability to integrate Sterling's capabilities may serve as a benchmark for future acquisitions in an evolving marketplace.