Sirius XM Holdings Appoints Zac Coughlin as New CFO Amid Strategic Transformation

Sirius XM Holdings Appoints New CFO as Part of Strategic Transformation

Sirius XM Holdings Inc. announces the appointment of Zac Coughlin as its new Chief Financial Officer, effective January 1, 2026. Coughlin succeeds Tom Barry, who is set to step down on December 31, 2025, after a noteworthy tenure. With nearly 30 years of financial operational experience, Coughlin previously served as CFO at PVH Corp and has held significant positions at DFS, a subsidiary of LVMH, and Converse, a division of Nike. His extensive background also includes over a decade of finance experience at Ford Motor Company, which positions him as a strong candidate to steer SiriusXM’s financial strategy in the evolving audio entertainment landscape.

CEO Jennifer Witz expresses confidence in Coughlin's capabilities to drive sustainable growth and optimize financial performance amidst market challenges. She highlights his impressive track record with globally recognized brands, suggesting that his expertise will be instrumental as SiriusXM continues to innovate and adapt its offerings. Coughlin himself shares enthusiasm about joining the team, noting the company’s strong programming and diverse talent as key areas for potential growth. His focus will be on collaborating with Witz and the executive team to prioritize capital allocation aligned with the company’s strategic goals.

This leadership change is particularly significant as SiriusXM seeks to enhance its operational efficiency and shareholder value during a period of transformation. Tom Barry reflects on his time at SiriusXM with pride, acknowledging the accomplishments of the team and expressing confidence in the company’s future. As the organization reaffirms its full-year guidance for 2025, it remains committed to maintaining financial discipline while navigating a competitive industry landscape. Coughlin’s appointment signals a strategic pivot aimed at reinforcing the company's financial foundations and exploring new avenues for growth.

In addition to the leadership transition, SiriusXM remains focused on its core strengths in audio entertainment, leveraging its extensive programming and talent pool to attract and retain subscribers. The company’s recent reaffirmation of its financial guidance for 2025 indicates a commitment to transparency and stability during this transitional phase. With Coughlin at the helm of its financial operations, SiriusXM is poised to tackle the challenges of a rapidly changing media environment while aiming for long-term success.