The Real Brokerage Expands with Harvest Realty Integration to Enhance Agent Network and Services

The Real Brokerage Expands Its Network with Harvest Realty Integration

The Real Brokerage Inc., a forward-thinking technology-driven real estate platform, strengthens its position in the competitive real estate landscape by integrating Harvest Realty, a notable independent brokerage from Southern California. This merger brings 550 new agents to Real's platform, focusing on enhancing services for the Chinese community and elevating the company's total agent count to over 24,000. Harvest Realty, established in 2014 by Christine Li and John Zhang, has built a strong reputation, closing 5,210 home sales valued at $6.8 billion, with an impressive 1,627 sales worth $2.4 billion just in 2024. The founders' academic backgrounds from the University of Southern California and their diverse professional experiences contribute significantly to their success and dedication to serving clients in the competitive markets of Los Angeles and Orange counties.

Real President Sharran Srivatsaa highlights the significance of welcoming Harvest Realty and commends the inspiring journey of Li and Zhang. Their commitment to the community and exemplary service resonates well with Real's mission to provide innovative solutions for agents and clients alike. By joining Real under the Private Label program, Harvest Realty retains its brand identity while benefiting from Real's extensive technological resources and compensation structures. This strategic move not only expands Real's market reach but also enhances its ability to serve a diverse clientele with the help of agents who are deeply rooted in their communities.

The integration of Harvest Realty also introduces advanced technological features that will further empower agents. Harvest agents gain access to Real's innovative virtual community platform, which includes automatic translation in over 90 languages, facilitating communication with clients from various backgrounds. Christine Li emphasizes the value of Real's leadership and technology in improving agent productivity. This partnership reflects Real's ongoing commitment to transforming the real estate experience, combining essential services with cutting-edge technology to create seamless transactions for its growing network across the U.S. and Canada.

In addition to the Harvest Realty integration, The Real Brokerage also expands its footprint in Florida's Space Coast by welcoming The Burgman Group, a high-performing team led by Shane Burgman. Known for his integrity and strong work ethic, Burgman has established himself as a top producer, averaging 50 home sales annually and achieving over $200 million in sales during his career. By joining Real's Military Division, Burgman aims to enhance support for veterans and active-duty families, further demonstrating Real's dedication to serving diverse communities.

Real's strategic expansions reflect its focus on combining essential services with innovative technology, ultimately simplifying real estate transactions for agents and clients alike. With a growing network of over 24,000 agents, the company is poised to continue its mission of transforming the real estate landscape in the U.S. and Canada.