The9 Acquires ZhongShun Subsidiary to Enhance Mobile Gaming Portfolio and Drive Growth

The9 Expands Game Portfolio with Strategic Acquisition of ZhongShun's Subsidiary

The9 Limited, a leading internet company, solidifies its position in the gaming industry by announcing a strategic acquisition involving its subsidiary, Shanghai The9 Information Technology Co., Ltd. On September 19, 2025, The9 enters into a definitive agreement to acquire a 51% stake in Shanghai ZhongShun HengXin Network Technology Co., Ltd.'s wholly-owned subsidiary, Shanghai ZhongXinShun Network Technology Co., Ltd. This move not only enhances The9's gaming portfolio but also underscores its commitment to expanding its presence in the competitive mobile gaming market.

The acquisition includes exclusive rights to two mobile games, notably "Glory All Stars," which has generated over RMB2 billion in cumulative gross revenue since its launch, boasting a stable gross margin of approximately 40%. The second title, "Ultraman: Hero Beyond Time," is an upgraded action RPG based on the beloved Ultraman franchise. The financial terms of the agreement involve a cash payment of RMB69 million (around US$9.7 million) and restricted shares valued at RMB46 million (approximately US$6.5 million). The deal’s structure emphasizes performance, with payments contingent upon the Joint Venture's profit achievements over the next three years.

ZhongShun's CEO, Yu Su, expresses optimism regarding the collaboration, highlighting the successful track record of "Glory All Stars" and the growth potential of "Ultraman: Hero Beyond Time," which has already attracted over 2.5 million registered users since its close beta test. The Joint Venture aims to capitalize on The9's publishing capabilities combined with ZhongShun's development expertise to foster a long-term franchise ecosystem. This strategic partnership not only promises to enhance shareholder value but also positions The9 to develop additional proprietary games in the pipeline, ensuring sustained growth in the rapidly evolving gaming landscape.

In related news, The9 continues to explore innovative opportunities within the gaming sector, focusing on leveraging its technological advancements and market insights. The recent acquisition aligns with the company's broader strategy to diversify its offerings and engage a wider audience, particularly in the mobile gaming segment, which remains one of the fastest-growing areas in the entertainment industry.

With this acquisition, The9 sets the stage for a robust expansion, showcasing its intent to redefine its gaming portfolio and capitalize on the lucrative mobile gaming market. The collaboration with ZhongShun not only enhances its existing offerings but also lays the groundwork for future growth, signaling a promising trajectory for The9 in the competitive gaming arena.