TheRealReal's Realty ONE Group Pursues Global Expansion with New Leadership and Ambitious Goals

Realty ONE Group Sets Ambitious Global Expansion Agenda

Realty ONE Group International is making significant strides in its international growth strategy as it celebrates its 20th anniversary. The innovative real estate franchise has appointed Larry Oberly, a seasoned expert in franchising, to spearhead its expansion efforts. Following a successful period of growth since its initial foray into international markets in 2021, the company has extended its reach from the U.S. and Canada to 25 countries. Under Oberly’s leadership, Realty ONE Group aims to enhance its global footprint, showcasing its commitment to revolutionizing the real estate industry.

The company's aggressive expansion strategy is already yielding results, with plans to sell master franchising rights in six new countries and the establishment of 28 new offices in 2024 alone. CEO Kuba Jewgieniew expresses confidence in the company’s trajectory, stating, “This is just the beginning of our massive efforts to paint the globe gold.” With over 20,000 real estate professionals currently operating across more than 450 offices in the U.S., D.C., and its growing international market, Realty ONE Group is positioning itself as a formidable player in the global real estate landscape.

Oberly brings 34 years of franchising experience to Realty ONE Group, having previously managed operations for RE/MAX and overseeing thousands of offices worldwide. His expertise, combined with Vice President of International Daniel Hernandez’s extensive network and experience as an independent broker, equips the company with the leadership necessary to achieve its ambitious goals. Recently recognized as the No. 1 real estate brand on Entrepreneur's Franchise 500® list for the fourth consecutive year, Realty ONE Group is poised to capitalize on its momentum, focusing on innovation and growth in the competitive global market.

In addition to its expansion efforts, Realty ONE Group continues to enhance its brand recognition and industry leadership. With a commitment to innovation and a strong support system for its Master Franchisees, the company is dedicated to helping real estate professionals succeed on an international scale. Their focus on creating a cohesive and supportive franchise environment sets the stage for future achievements.

As Realty ONE Group looks ahead to a record-breaking 2025, its strategic initiatives underscore the company's dedication to not only expanding its geographical footprint but also revolutionizing the real estate experience for professionals and clients alike. With Oberly at the helm of international growth, the company is well-positioned to navigate the challenges and opportunities of a dynamic global market.