Ulta Beauty Partners with AG1 to Integrate Wellness into Beauty Retail Starting May 2026

Ulta Beauty's recent partnership with AG1 represents a pivotal shift in the beauty retail landscape, as the company embraces the growing demand for holistic wellness solutions. This collaboration marks Ulta's commitment to expanding its product offerings by integrating wellness into its beauty experience. Starting in May 2026, AG1 products, known for their research-backed health benefits, will be available at over 1,500 Ulta Beauty locations and through the company’s online platforms, including its popular app.

A New Era of Beauty and Wellness

This partnership not only serves to meet the consumer’s increasing interest in beauty that is intertwined with wellness but also positions Ulta as a forward-thinking leader in the beauty retail sector that recognizes the importance of overall well-being in beauty routines. AG1’s CEO, Kat Cole, emphasizes the shared philosophy that true beauty stems from proper nutrition and quality sleep, a belief that resonates with a rising number of consumers who prioritize their health alongside their beauty practices.

Embracing Consumer Trends

Laura Beres, Vice President of Wellness at Ulta Beauty, indicates that this initiative aligns with the increased customer interest in daily health rituals that enhance both appearance and well-being. By offering AG1’s Daily Health Drink, which combines essential vitamins, probiotics, antioxidants, and superfoods, Ulta strives to merge wellness with traditional beauty offerings seamlessly.

Tech Meets Beauty

Beyond the AG1 collaboration, Ulta Beauty also partners with Uber Eats to deliver an extensive range of beauty and wellness products at customers' doorsteps. This on-demand delivery service enhances shopping convenience and reflects Ulta's innovative approach to catering to evolving consumer preferences in the beauty and wellness industry.

As Ulta Beauty continues to diversify its offerings and prioritize wellness, it solidifies its role as a leader in the industry, shaping the future where beauty routines increasingly incorporate holistic health solutions.