Ulta Beauty Partners with AG1 to Enhance Wellness Offerings by 2026

Ulta Beauty (ULTA) announces a strategic partnership with AG1, the leading global health company, that aims to meet the rising consumer demand for holistic wellness solutions. This collaboration marks AG1's first venture with a beauty retailer, reflecting the evolving intersection of health, wellness, and beauty.

By May 2026, AG1’s products will be available at over 1,500 Ulta Beauty locations and online through the Ulta Beauty app. The partnership will introduce offerings such as the AG1 Start Here Kit, which contains essential products aimed at promoting beauty from within through proper nutrition and quality sleep. In a statement, Kat Cole, AG1’s CEO, emphasizes the shared vision of both brands that beauty begins with nutrition and wellness practices.

Laura Beres, Vice President of Wellness at Ulta Beauty, underscores the growing customer interest in integrating daily health rituals into their beauty routines, indicating a significant shift in consumer expectations.

Furthermore, the partnership underscores Ulta Beauty's commitment to diversifying its product lineup amidst a growing trend towards holistic health. The introduction of AG1’s research-backed Daily Health Drink aligns perfectly with ongoing consumer demands for accessible wellness solutions that seamlessly fit into busy lifestyles.

In addition to the partnership with AG1, Ulta Beauty is also enhancing its delivery services through collaborations with Uber Eats. This allows customers to receive their favorite beauty and wellness products swiftly and conveniently, reflecting Ulta’s response to the increasing expectation for rapid service in retail.